Reliance Group, India’s leading business conglomerate, has officially been proclaimed as the first Indian outfit to partner the UN’s Global Goals Campaign that aims to reach out nearly seven billion people in seven days on the key issue of sustainable development.
The campaign is conceived and developed by ace filmmaker and founder of Comic Relief, Richard Curtis, and aims spreading out the 17 targets aimed at curbing poverty, fighting off inequality and injustice, and discovering sustainable solutions to climate change by 2030 agreed upon by leaders of 193 nations.
Global Goals will be supported by a seven-day pop-up global radio station broadcasted in a total of 45 nations and featuring celebrities like actor Hrithik Roshan and composer A R Rahman as on-air hosts. An original composition by Peter Gabriel has been picked as the official soundtrack for the event
Reliance Group’s official radio station, 92.7 Big FM has also teamed up as the first Indian radio station to sign up for the campaign and will be taking it across to its 42-million listeners in 1,200 towns and 50,000+ villages.
"Our mandate at the Reliance Group is to actively contribute to building 'Tomorrow's India'," said Tina Ambani, chair of the Kokilaben Dhirubhai Ambani Hospital and founder of Harmony for Silvers Foundation and Harmony Art Foundation that oversees the group's social obligations.
"We believe this is possible by taking along each stakeholder and every segment of society. We view partnerships and co-creation as critical means to usher in sustainable development. The campaign was also envisioned with a similar mandate to reach out to the masses," she said.
"We are integrating the campaign into our business processes and promoting the same through our various customer-facing platforms."
Tina was recently featured by Hello! India Magazine alongside the likes of Queen Rania, Melinda Gates, Parmeshwar Godrej, Anand Mahindra, Richard Branson, Akshay Kumar, and Richard Curtis as one of the top 23 most powerful change-makers of the world.
"The Millennium Development Goals halved extreme poverty across the world. The new Global Goals for Sustainable Development give us the opportunity to end it for good. There's no point in going half way," Curtis said.
"By making Global Goals famous we can give them their best chance of working around the world and help make us the first generation to end extreme poverty, the most determined generation in history to end injustice, inequality and the last generation to be threatened by climate change."
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