BRAND’S® has partnered with World Vision International and aims to raise S$180,000 and sponsor 180 kids across the region including Singapore, Malaysia, Indonesia, Thailand, Taiwan and China in 2015. This regional Corporate Social Responsibility (CSR) initiative marks BRAND’S® 180 years of commitment in providing overall wellness and in helping people to unlock their potential for a greater life.
BRAND’S® fund raising mechanics include sale of BRAND’S® 180th Year Limited Edition Pack and Hope In A Bottle packs, sale of regular BRAND’S® Essence of Chicken packs (6s) to contribute to the funds and Mid-Autumn Festival Gifting Campaign. An important focus of this partnership with World Vision is to transform the plight of very under-privileged children and with sustainability being an important consideration, BRAND’S®’ long-term objective is ultimately to help the children achieve a better future for themselves.
The funds raised will be channelled to initiatives including:
The Breakfast Project for Kids that targets to sponsor 125,000 breakfasts for kids in Thailand and aims to champion the importance and impact of a healthy breakfast in a child’s physical and intellectual growth. Indonesia’s Healthy & Smart Next Generationproject, aims to create awareness among 1000 mothers and mothers-to-be on the importance of folic acid to foetus.
In Singapore, BRAND’S® Hope In A Bottle campaign encourages the public to buy BRAND’S® Coin Slot Caps at two dollars each, which will be donated to World Vision. The Coin Slot Caps turns used BRAND’S® bottles into coin banks, which can be filled and donated back to World Vision or kept as a collector’s item. The funds raised will support 20 underprivileged children; leadership training for nearly 1000 humanitarian-minded local youths in Singapore through World Vision's 30-hour Famine programme who advocate for disadvantaged regional children.
A BRAND’S® - World Vision gift catalogue has been developed for the Head Office employees to contribute and give to the cause that they believe is key and want to be part of, with many opting to also sponsor World Vision children independently.
“World Vision’s model of working with children, families and communities to reach their full potential, resonates well with BRAND’S® vision to help people realize a brighter, enriching and more beautiful future. This partnership with World Vision is a synergistic one and is a fitting capstone project to mark BRAND’S® 180th anniversary,” said Mr Gen Saito, Group Chief Executive Officer, Cerebos Pacific Limited.
The Cerebos- World Vision partnership was initiated in 2014 with the signing of a Memorandum of Understanding. A staff familiarisation trip to Bo Kluea, in Thailand, was then organised, where BRAND’S® employees were involved in community work and gained insight into the plight of the needy children and their families, experiencing the living conditions for themselves and were moved by the resilience, hopes and dreams of these children despite the difficulties that they faced.
“World Vision strongly believes in transformational development based charity programmes in building a global community. BRAND’S® understands this broader approach of impactful giving not just back to immediate society but also to look a little beyond their boundaries. We hope that such successful case studies can help spread awareness and education about a sustainable global approach towards poverty alleviation,” said Ms Foo Pek Hong, CEO, World Vision Singapore.
About BRAND’S®
For 180 years, BRAND’S® has helped build a foundation of health for generations through its flagship, BRAND’S® Essence of Chicken, and a range of other health supplement products. Sold across 19 countries, with its main markets in Thailand, Taiwan, Singapore, Hong Kong and Malaysia, BRAND’S® prides itself for its spirit of innovation while staying true to its roots and heritage. Prepared with quality natural ingredients, BRAND’S® Essence of Chicken is backed by scientific research conducted at more than 10 universities. Fully certified manufacturing plants in Thailand, Taiwan, Malaysia and the Philippines ensure that its products meet internationally recognised quality and safety standards.
For more information about BRAND’S® please visit http://www.brandsworld.com
About Cerebos Pacific Limited
Cerebos Pacific Limited is a leading company in health supplements, coffee and food products. Established in 1981 with its headquarters in Singapore, it markets and manages established BRAND’S® including BRAND’S®, Gravox®, Fountain®, Robert Harris®, Mocopan®, Toby's Estate®, Caffe L'affare® and Gregg's® under its Health Supplement, Coffee and Food divisions.
Its offices are located in Malaysia, Indonesia, Thailand, Taiwan, Philippines, Hong Kong, Australia and New Zealand.
About World Vision International
World Vision International is a humanitarian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people regardless of race, religion, gender or ethnicity. World Vision focuses on providing essential needs such as: clean water, sanitation, hygiene education, addressing barriers/ improving the quality of education, access to microfinance, market development, prevention of exploitation, improving child/ maternal health, growing food for the future. Depending on each community’s needs, a sponsored child and his or her entire community benefit from things like clean water through new or renovated wells, school fees and supplies, better education as a result of restored and better equipped rural schools and teacher training, improved nutrition due to agricultural training, as well as health care clinics and immunizations.
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