Samsung Electronics Levant, a global leader in digital media and digital convergence technologies, launched "UHD Cinema Experience" campaign to introduce the curved UHD TVs to the Jordanian consumers.

Starting from December 18thtill January 1st, Samsung Electronics Levant is displaying a special booth at City mall, allowing the visitors to enjoy unique cinematic experience. The booth was designed to replicate a small cinema theatre, as visitors booked their tickets and watched a15 – 30 minute movie of their choice, participants then receive a coupon to take part in the raffle draw after watching the movie.

On this occasion, Samsung is hosting two live shows with Nadia Al Zoubi on Dec 26 and Jan 1st, the shows will include entertainment and a raffle draw for valuable prizes and two curved UHD TVs. The booth also will display Samsung's curved AirTrack sets in addition to the Curved UHD TVs lineup to offer the users unprecedented viewing experience.

Ahmad Al Ramahi, Head of Audio Visual Unit at Samsung Electronics Levant commented by saying: "At Samsung we seek distinctive activities to offer consumers unrivaled experiences such as transforming their own living rooms to a cinematic viewing experience, thanks to the curved UHD TVs lineup with its elegant design and advanced technologies, the consumer will have an exceptional immersive experience".

Samsung Curved UHD TVs feature advanced technologies, augmented by its proprietary Auto Depth Enhancer, which automatically adjusts contrast for a greater sense of depth, giving a 3D effect without the need for glasses. Color is further enhanced on these sets with Samsung’s PurColor technology, which reproduces color as film-makers envisioned, expressing more detailed shades.”


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Reem Amer