DUBAI MEDIA CITY, UAE -- Dalma strategically installs 14 bilingual Interactive Directories throughout the mall for better experience Along with the never-ending efforts towards delivering enhanced customer experience, Dalma Mall - one of the most adored shopping destinations in Mussafah Abu Dhabi, has announced the installation of 14 units of Interactive Directories throughout the mall. The Interactive Directories, strategically located throughout the mall, are informative and entertaining. All the directories feature a dedicated user-friendly application with latest touch screen technology enabling shoppers to look for a specific brand or outlet in the mall and get directional information Dalma Mall has installed customized, slick design devices with 55-inches screen that would have a horizontal and vertical lay-out. These devices encompass a robust search functionality that will enable the shoppers to search a store by name or category. It will empower the customers with the ability to search for ATMs, Elevators, Prayer Rooms and Restrooms instantly. These directories will make the shopping experience convenient also for customers who visit for the first time and are unfamiliar with the store placement of Dalma Mall. Mr. Bhupinder Singh, General Manager and Chief Financial Officer, Dalma Mall said: “The directories are interactive, dynamic and bilingual with English and Arabic languages. Shoppers and visitors will be able to navigate through the multi-floor structure of the mall. We are continuing to explore different opportunities to make shopping a uniquely convenient experience for our shoppers. Interactive Directories validate our flexible approach to giving our customers an enhanced shopping experience." “Implementation of innovated technology, while keeping in mind what a valued customer craves for, will help in increasing over-all sales of stores, establishment of the Mall Brand Identity and image as it will provide effective ways of finding the desired products.” He added. Dalma Mall houses major Middle East retailers, operating a wide range of international brands. Dalma Mall is at the forefront of the shopping experience in Abu Dhabi with a large spectrum of shopping choices under one roof. Dalma Mall’s constant endeavor to enhance customer experience has given brands confidence to have their stores here.