NAVI MUMBAI, India -- Bharat Book Bureau presents the new report, on "World Television Market". It reveals the chief forces driving the industry’s growth and transformation – exploring key market trends and supplying volume and revenue forecasts up to 2016.

Terrestrial - Satellite - Cable - IPTV - Markets & Data 2008-2016
The world television market – estimated at €340 billion in 2012 – is expected to experience a steady decline in growth up to 2016. This report provides readers with a detailed look at a sector on the precipice of unprecedented upheaval. It reveals the chief forces driving the industry’s growth and transformation – exploring key market trends and supplying volume and revenue forecasts up to 2016.

Report's key questions

• Can terrestrial TV hold its own against the rise of rival broadcasting networks, i.e. satellite, cable, IPTV?
• Will hybrid television (terrestrial/DTH and OTT) help revive wireless networks?
• Can emerging markets provide solid growth prospects in these uncertain times?
• How long can we expect to see pay-TV revenue continue to grow in the US? Are there lessons in there for Europe?
• How will TV market revenue evolve in the era of OTT video and cord-cutting? What choices are consumers making?

Database structure - Indicators by country (Excel)

Access and viewing indicators
• Primary mode of access for households to a television service:
- Terrestrial television
- Satellite
- Cable
- IPTV

Table of contents

1. Executive Summary
• Digital TV access technology & penetration
• How TV industry revenue is evolving
• Pay TV’s contribution

2. Methodology

3. TV access modes
3.1. Key facts
• Cable becoming the main TV access mode
• Asia home to more than half of the world’s TV households

4. Digital TV
4.1. Half of all households worldwide have access to digital TV
4.2. Digital TV growth drivers

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