NEW DELHI, India -- Lenskart, the leading online eyewear retailer in India,uncovered its latest collection of unique wooden framed sunglasses. Sunglasses featuring wooden frames have seen a strong re-emergence in recent times. The reasons range from its organic, natural appeal to the grains and texture of wood that is unique, bringing a vintage look to eyewear. Many international brands like Ray-Ban, Shwood, Proof, etc. have launched wooden frame sunglasses recently.

A key influencer in the Indian eyewear market,Lenskarthas constantly re-invented their products and services to bring the latest in eyewear technology and fashion. Their wooden collection includessunglasses in full rim and half-rim varieties. The highlight of this range is the use of a combination of wood with plastic and metal which makes them light in weight, sturdy and comfortable.

Talking about the collection, Mr. Peyush Bansal, Founder & CEO, Lenskart.com said “We try to innovate not just in styles and shapes, but also the material to enhance the wearer’s comfort and experience. With this in mind, we have selected high quality products that have fused wood with plastic or metal.”

These products,from premium brands like Ray-Ban, John Jacobs, Polaroid, Maui Jim and Vincent Chase, use wood in eyewear in unique ways to combine aesthetics and practicality. The fusion of wood in the temples makes for an impeccable finish;the sleek temples are light and soft on the ear, while givingaperfect fit and better grip.

Among the brand’s other offerings are a unique array of services including the virtual mirror, which lets customers try different eyewear online. Yet, Lenskart does not restrict its client base to theinternet savvy alone. Customers can also avail of a home-eye-checkup service for a reasonable fee of Rs100, after which they can also choose a frame.


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