FREMONT, Calif. -- Effective, genuine social media is about you – your company, your business personality and your audience. You can’t shoehorn your company’s social media needs into a generic, one-size-fits-all social strategy.The solution is not to simply outsource your social media, but instead to hire virtual assistance, specialized in social media marketing. The difference? A social media VA doesn’t overpower or overtake your voice: for effective social media management, your virtual assistant must be sensitive to your voice, your brand’s voice and represent your style across channels – she must authentically and faithfully represent your ideas, personality and content.

When Should You Work with a Social Media VA?
If you’re struggling to find time for social media, and know that you don’t have an extra five figures a month to hire a big-name social marketing agency, thenhire a business-class virtual assistance. Here’s a quick checklist to help you determine whether you’d benefit from the services of a social media virtual assistant:

• You need more time:You wish you could dedicate more hours to the parts of the business about which you’re passionate – and that only you can do.

•You want more leads:You wish that you could connect with the people that are actively searching for products and services like yours

• You want more visibility:You know you need to boost your brand’s online profile.

• You’re clueless (or nearly so) about social:You know that social media for business is not the same as plugging a status update into your personal Facebook account. But you don’t read about social media and don’t have a deep understanding of what works (and what doesn’t).

• You want peace of mind:You wish your company were on top of its digital content and social networking – and that you knew, in real time, what your customers were saying online about your brand.

• You struggle to stay current:You may enjoy social media, but you don’t have an extra 10, 20 or 30 hours a week to stay current on the latest industry buzz.

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