With these devices poised to be top selling gifts, there's sure to be a subsequent explosion in the number of apps downloaded for the mobile hardware, experts say.

During the fourth calendar quarter, twice as many apps are downloaded than in a typical quarter. And most of the action in the fourth quarter comes from downloads happening in December.

What were all those new users downloading? Mostly entertainment and gaming apps, of course, but retail apps are growing according to data from the mobile research firm Localytics. And that pattern is likely to continue.

While new users will always download "perennial favourite" apps like Google Maps, Pandora and other core lifestyle applications, during the holidays there is dramatic growth in gaming, retail and holiday applications like the Ebay, Amazon and ElfYourself app, which recently merged with Office Depot.

"Downloading these types of apps are actually becoming part of the holiday tradition,".

Some of the mobile games that are trending in the Apple and Google app stores now include games made by companies Walt Disney. Some of the popular mobile apps that fall under the entertainment category include Netflix and Amazon's Instant Video app.

The most successful apps this year, though, won't be the ones selling their program for an outright price. Instead, the most successful apps will be the ones that can be downloaded for free and then offer in-app purchases, which a user can buy to add to their user experience.

Free apps will account for 94% of total downloads, up from 89.6% in 2012

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