Health-Shoppe.com is aiming to serving health & beauty shoppers better. India’s premier online health & beauty store has recently updated its entire category structure. Lots of internal research and customers’ suggestions were taken before making this category structure live. Apart from the old categories, Health, Beauty & Personal Care, Baby & Mother, many new sub-categories have been introduced which come under Food & Nutrition, Home & Pets, Fitness & Sports. The new category tries to keep a balance between health, beauty, fitness, wellness and lifestyle items.

Thinking about homemakers’ needs for shopping cookware and kitchen appliances, Health-Shoppe.com has introduced two sub-categories Home Appliances and Kitchen & Dining. All the new categories are filled up with new branded products. Also, old categories are containing new lot more brands than before.

According to a company spokesperson, “The new categories give more options to customers to shop at Health-Shoppe. From simply selling health & beauty products online, health-Shoppe.com is actually becoming part of customer’s e-life. We are simply helping others to Live Better.”

Because of the new category structure, some of the popular categories have gone to deeper level though. For example, Tea can be found under, Home -> Food & Nutrition -> Organic Food -> Beverages -> Tea .

Also, to increase the sales volume, company is bringing its better offers, seasonal discounts and deals under two sections. The customer can check the Gift Ideas and Deals & Offers section in the menu bar. All the brands’ list can be found under Brands tab under main menu.

Clearly, Health-Shoppe.com has moved ahead with categories such that:

· Customers can find the right product in right section

· Finding the required product needs less time

· Expanding the category with new types of brands & products

Now, whether the category modification was successful step or not, that only customers can tell.