NASHVILLE, Tenn., March 26, 2025 - El Bandido Yankee Tequila has become a proud partner with the Nashville Sounds, the Triple-A affiliate of the Milwaukee Brewers. This dynamic collaboration will bring El Bandido Yankee's ultra-premium, 100% natural and traditional made tequila to First Horizon Park, enhancing the fan experience with signature cocktails, exciting in-game activations, and branded engagement opportunities throughout the season.
As part of the partnership, fans will enjoy the El Bandido Yankee Tequila Club bar complete with custom branding, bottle and merchandise displays, and a lineup of signature cocktails available in suites and the club bar with an exclusive kick-off event to celebrate the launch of the partnership.
"At El Bandido Yankee, tradition is everything. We don't cut corners or cheat the process, we craft tequila so smooth, it's criminal". Said El Bandido Yankee CMO Allie Morris - "Now, as the partner of the Nashville Sounds, we're bringing our unapologetic spirit to amplify the energy of Tennessee. Get ready, Nashville because we're breaking out the Bandido all season long!"
Beyond the bar, El Bandido Yankee will take center stage during in-game promotions as presenting sponsor of inning break activations. The "Break Out the Bandido" promotion will engage fans between innings with exciting branded moments and one lucky 21+ fan per game will get the chance to win exclusive prizes from El Bandido Yankee.
El Bandido Yankee is adding an on-field role as the Presenting Sponsor of "Caught Stealing", celebrating every time a base runner is thrown out at First Horizon Park.
"The Nashville Sounds are proud to partner with El Bandido Yankee Tequila. With strong branding and a great product, I know this partnership will be one that our fans fall in love with. It has a smooth clean taste, and I encourage fans to visit the El Bandido Yankee Tequila Club bar in the Brauer Lounge in 2025. Also, I cannot wait to see our fans compete in the Break Out the Bandido in-game promotion this year" said Nashville Sounds GM and COO Adam English.
El Bandido Yankee will also be activating multiple concourse events during the season, giving fans an up-close opportunity to experience and enjoy the tequila that's "So Smooth, its Criminal" throughout 2025.
Key dates this season for El Bandido Yankee Tequila at First Horizon Park:
March 28th- Opening weekend with Fireworks Friday
March 29th- Opening weekend and Hit City Saturday
April 12th- College Night and Hit City Saturday
May 10th- Copa de la Diversión and Hit City Saturday
June 7th- Margaritaville Night and Hit City Saturday
July 3rd-Pre July 4th Independence Day Fireworks and Celebration
July 24th- National Tequilla Day and Throwback Thursday
August 9th-Star Wars Night and Hit City Saturday
For more information on El Bandido Yankee Tequila, visit www.elbandidoyankee.com. To catch the Nashville Sounds in action and experience El Bandido Yankee at the ballpark, visit www.milb.com/nashville for schedules and tickets.
Media Contact:
Dane Neal
Dane@elbandidoyankee.com
630-329-2339
SOURCE El Bandido Yankee Tequila Company
