The signing of the Doner Kebab master franchise agreement in Oman represents the fourth in as many weeks for the ambitious franchisor. The first store is already under construction in Zakher Mall Al Khuwair and will be opening in 6 weeks!

‘We are bringing the original Turkish Doner Kebab from Germany to the Middle East’ commented a company spokesperson. ‘Oman is the next vital step in our strategy to introduce the unique flavour of our Doner Kebabs to a global market’.

In a notoriously competitive market place the Doner Kebab brand is enjoying notable success which the company attributes to its unique position in the industry.

‘We meet consumer demand for carefully prepared convenience food that goes above and beyond traditional perceptions of the Doner Kebab’ explained the company spokesperson’ ‘We are also the first Doner Kebab franchise in the world, offering comprehensive business systems that work’.

Investors in the Doner Kebab brand enjoy the support of an established team with decades of industry experience and an in-depth understanding of its market.

In particular, Doner Kebab highlights the following points which differentiate it from its competitors:-

· Stores located in major retail areas with high levels of footfall.

· Comprehensive turn-key operation including detailed operations manuals.

· Integrated point-of-sale system set-up.

· Standard uniforms throughout its stores to reinforce the clearly identifiable brand image.

All franchisees are also provided with intensive and practical hands-on training prior to store opening to equip them with the tools they need to build a profitable business under the Doner Kebab banner.

The company expressed confidence regarding the potential success for its business. ‘Kebabs are one of the most widely eaten fast foods in the market’ commented the company spokesperson. ‘The potential client base for our franchisees is considerable’.

The first Doner Kebab store was opened in the German capital of Berlin in 1988. Since then, the brand has continued to experiment with inventive cooking processes to produce the innovative ‘fusion’ concept which is its hallmark.
Further information on Doner Kebab is available from World Franchise Associates who have exclusive rights for the marketing of this global brand.