Film Actress Shilpa Shetty to endorse Electrolux Water Purifiers

It seems Electrolux is quite upbeat with its soon to be launched range of water purifiers in the country. The brand has chosen bollywood star Shilpa Shetty to endorse Electrolux range of purifiers. The Indian water purifiers industry is gearing up to play it’s another inning as it is witnessing the advent of lot of global appliances interest in this segment. Electrolux is the latest and has decided to taste the fruit of pure water business from India.

Shilpa Shetty seems to be an ideal choice for Electrolux as she is women on the move and a mother too, which fits prudently in the brand positioning, a confirmed resource said on the condition of anonymity. Electrolux planning to tap premium segment of this market and Shilpa Shetty definitely have that appeal. Electrolux is sensing a huge opportunity to sell water purifiers globally and to capitalize the opportunities; it is entering from Indian Market. The launch of the Electrolux RO Water Purifiers will bring a new level of premium excellence to the elite Indian Water purifier market. Catering to the needs of elite customers, these water purifiers will offer a variety of models to suit any architectural designer kitchens

These purifiers will not only deliver best on innovation and performance but will also boast all of the features that the premium domestic manufacturer is known for.

The Indian water purifier market is expected to scale up to Rs 7,000 crore by 2015 as against Rs 3,200 crore at present, which will demand to witness huge surge in the market. The water purifier industry in India is divided into two main categories - low cost water treatment products and high-end water purifiers. And Electrolux’s entry in water purifier market will meet the requirements of the upper end audience – a designer solution to the designer kitchens.