Nivaata, a technology product company which develops enterprise mobility and transport automation solutions announced today that Blume Ventures and existing angels have made a significant investment in the company.

"We welcome the investment from Blume Ventures and look forward to working with them to grow our presence in India" said Mr Sriram Kannan, Founder and CEO of Nivaata.
Mr. Kartik Reddy, Managing Partner at Blume Ventures said, "We are very excited to be an investor and partner with Sriram and his team. We saw a an excellent product market fit for the LaaS (location as a Service) offering and associated services, along with a firm and strong management team to take the company forward. We look forward to working closely with the company as they execute their vision to build Nivaata to a leading LaaS product company.

Nivaata’s flagship product called the "Verayu" is a location-as-a-service platform incorporating proprietary cell-tower based tracking technology in addition to GPS tracking, and has received great response among clients. This is the first of many exciting new products that Nivaata plans to launch shortly, and the company has recently started actively piloting its various products overseas as well.
Location-based services are mobile services that combine information about a user’s physical location with online connectivity and business case based backend analytics. Enterprise mobility solutions (such as Verayu) focus on deriving intelligence out of location data of single or multiple user's movements through mobile phones or specialized tracking devices, directly enabling enterprises to get a real-time pulse of their field force or assets in motion. Nivaata is focusing on multiple use-cases of this technology currently - such as field force automation, employee transportation organisation, fleet & asset tracking and logistics.