Crain’s Detroit Business (http://www.crainsdetroit.com/), a weekly publication that serves business influencers and decision makers, has bolstered its relationship with the Better Business Bureau (BBB) Serving Detroit & Eastern Michigan (http://detroit.bbb.org/) (BBB) by becoming a Gold level sponsor. Crain’s Detroit Business, accredited since 1973, has agreed to adhere to the BBB’s strict standards (http://detroit.bbb.org/bbb-standards-for-trust/), including sound advertising, selling and customer service practices that enhance customer trust and confidence in business, for the past 40 years.
The company is now furthering its support of the BBB’s mission to create a community of trustworthy businesses across Eastern Michigan and throughout the Upper Peninsula by becoming a Better Business Bureau Gold level sponsor (http://easternmichigan.bbb.org/GoldCommunitySponsors/). As a sponsor, Crain’s is helping to support the BBB’s consumer outreach initiatives such as the BBB Military Line® financial education program, the LifeSmarts teen education competition, senior scam prevention seminars and the FINRA financial literacy initiative.
“Crain’s is a very influential voice throughout Michigan. We are very fortunate to partner with such a well-respected organization that publically upholds and promotes our mission and values of business ethics and trust,” said Melanie Duquesnel, president and CEO of the Better Business Bureau Serving Eastern Michigan. “In addition, our relationship with Crain’s has provided our BBB with keen business insights into how we move our organization forward.”
“Both Crain’s and the BBB operate on a foundation of credibility, accuracy and a strong business ethic, making our partnership a natural fit,” said Marla Wise, associate publisher of Crain’s Detroit Business.
If you are interested in accreditation or sponsorship with the Better Business Bureau, please contact Lisa Dilg, Director of Community Relations, at ldilg@easternmichiganbbb.org or 248.799.0326.
About the Better Business Bureau Serving Detroit & Eastern Michigan
The Better Business Bureau Serving Detroit & Eastern Michigan is a non-profit organization with the purpose of promoting trust in the marketplace by assisting in the protection of consumers and businesses from fraud and unethical business practices. In addition to its recognized dispute resolution services, the BBB maintains reliability reports on the customer service history of more than 90,000 local businesses and provides consumer education materials on numerous topics. The BBB provides its services free to the public and its service territory stretches across Eastern Michigan from Ann Arbor through Metropolitan Detroit, Lansing, Flint, upward to Alpena, and covers the entire Upper Peninsula of the state.
About Crain’s Detroit Business
Crain’s Detroit Business serves southeast Michigan’s business influencers and decision makers with must-have news and information that can’t be found anywhere else. Industry coverage includes health care, banking/finance, sports, manufacturing, government/public policy, technology, education, real estate, law, entrepreneurship, advertising/marketing, defense, services, retail, food, hospitality/tourism, life sciences, energy and transportation. In addition to a weekly issue, Crain’s Detroit Business subscribers receive daily email alerts and the annual Book of Lists. In 2011, the award-winning publication expanded its coverage with its monthly statewide feature, Crain’s Michigan Business, read by more than 5,000 C-suite executives and covering issues of interest across the state.
For more information, visit www.crainsdetroit.com.
