THOUSAND OAKS, Calif. - Jan. 21, 2020 - AskPatty.com Inc. has announced a new phase in the ongoing evolution of its Certified Female Friendly® Program, aimed at assisting automotive retailers in attracting, hiring, and retaining women employees.

"The industry has changed since this program launched back in 2006, and great strides have been made in serving women customers, thanks in part to our efforts," says Jody DeVere, AskPatty.com CEO. "However, as customer care has improved, the presence of women employees has remained stagnant at around 25%. Just one in four employees in the auto industry are female, and for women in leadership roles such as managers, owners, CEOs, and executives, the proportion drops to below 10%. This is something we hope to change." The new consulting program will offer assistance in recruitment advertising and marketing, recruiting via social media, resume review, onboarding, training, management training, HR best practices, and includes options for onsite visits from AskPatty.com CEO Jody DeVere.

AskPatty.com has operated its Certified Female Friendly® program since its launch, aimed at providing women consumers with assurances that they will be treated fairly, while training employees at automotive businesses in the best practices of customer care for women. This program will continue in this mission, and current and newly Certified clients will have the opportunity to enjoy a complimentary one-hour consultation on hiring female employees.




Those interested in learning more about the newly relaunched Certified Female Friendly® programs can learn more and meet with a staff member by scheduling a live demo: https://my.timetrade.com/book/GHHQM

About AskPatty.com, Inc.

AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com