The “faceofearth” face filter is a way for people to express their concerns about environmental issues and encourage everyone else to do the same. The key idea behind the filter is to show people that they always have a choice and their actions have the potential to affect the future of our planet. Meanwhile, the startup will donate money to an eco-organization every time the filter is used in an Instagram Story. Try it now: instagram.com/a/r/?effect_id=2727702503908252



“We see a lot of social activism around environmental sustainability online and want to move the conversation offline by helping individual users and businesses alike to contribute to this important cause. To make this happen, we will donate money for each use of “faceofearth” filter, - says Nazar Begen, Head of Crello. - Joining the eco-movement is as easy as creating designs in Crello’


Instagram filters are not the only initiative Crello undertook to show their support for environmental causes. Next week, the startup also launches a series of posters intended for offices to remind employers and employees about the importance of maintaining a greener workspace and following more eco-friendly lifestyles.


‘Whether it’s on your social media, the office or anywhere else, conversations about environmental issues are very important. As experts in marketing communications, our team aims to help everyone to share their eco-attitude in whatever form they see fit. We’re all in this together and making the first step is easier than it appears’ - adds Nazar.

With these ready-to-use posters, people won’t forget about bringing plants to work, recycling batteries, separating the rubbish, and using natural resources more wisely. The posters are free and easy to customize, even for those without any prior design experience. Everyone can choose a template with a message they want to communicate edit the design to fit their preference, save their work, and print the poster or share it on social networks. Crello’s team of designers ensured that all of the poster templates will grab the attention of the viewer.





Apart from their own initiatives, Crello has a special free program aimed at all non-profit organizations, including those striving for a more ecological future. With day-to-day activities to prevent environmental disasters remaining a continuous priority for these organizations, Crello aims to save their time on creating social media posts and posters as well as speak out on the issue to raise public awareness.


Ultimately, with the launch of these eco-initiatives, Crello strives to join and support non-profits as well as the general community and businesses in the long-term struggle for a better future.

Press Information
Crello
261, 28th October Street, Agias Triadas, 3035 Limassol, Cyprus

Natalia Piddubenko
PR & Communication manager
+380631051721