BOWIE, Md. - Oct. 1, 2019 - According to the United States Postal Service, more than three billion pieces of political mail hit mailboxes during the 2018 Midterm Election. That's a forty-two percent increase compared to mail delivery during the 2014 midterm election.

Such an increase in mail traffic prompted the USPS to analyze the role direct mail played in reaching and persuading voters.

What they discovered: Direct mail is an integral part of a political candidates' promotional media mix.

"In order to get your name into the thoughts and mouths of the voters, you need to use digital, social, and print strategies," said Pamela Vines, owner of Troop Public Relations and host of the event. "Direct mail plays a key part."

The political mail seminar will be held on Tuesday, October 22nd from 1 p.m. to 3 p.m. at the South Bowie Branch of the Prince George's County Library System.

Sylvia Allen-Hoover, the National Strategist for the US Postal Service's Political Mail Outreach efforts is the main presenter. Hoover works with political campaigns, campaign strategists, and political mailing partners to help them figure the best ways to use mailings.

"I'm thrilled to host Ms. Allen-Hoover as she educates candidates and business owners about what's new in digital and physical mailing campaigns," said Vines.

Two additional consultants will be on hand to discuss best practices for designing political logos and choosing quality printing.

The event is free to attend but requires registration HERE:

Berean Investigations, Employment Screening Solutions is a proud sponsor of this event.

Contact
pamela@trooppr.com