Shanghai-Based Resonance Displays Marketing Prowess Building Social Brands In China

Shanghai, China – Headquartered in the heart of majestic Shanghai, Resonance has made a name for itself as a social media agency that designs “digital relationships” for the world’s best lifestyle brands across China’s most popular mobile and social media networks. The company was founded in 2009 as China’s first social media-driven agency, now managing dozens of brands from its Shanghai offices.

“Our culture is infused with a desire for the best, complemented by the top global brands we work for and the cutting-edge agencies we’ve partnered with,” says Resonance founder Rand Han. “Our success is a direct result of our curiosity, the constant drive to understand what works and what doesn’t and a burning desire to discover solutions to problems traditional methods cannot find.”

The Resonance client approach concentrates on four strategic tactics which include research and insights, community management, influencer partnerships and analytics/optimization. Account executives begin by researching their clients’ “brand buzz” across the digital market, taking into consideration what others are saying about the brand and ultimately sustaining the client’s awareness online. From there, communities are built across major and niche Chinese social networks, where Resonance representatives plan and post content that “resonates” with the target market, encouraging them to “return the dialogue.”

“By utilizing an integrated strategy, Resonance ideates sustainable social media tactics, moving consumers from online to offline and back online again using China’s most popular social media and mobile networks,” adds Sherry Xie, Resonance’s co-founder. “Our strong, local teams consistently craft entertaining, relevant content designed to connect brands to their Chinese audience without sacrificing global brand DNA or a message’s tone of voice. Ultimately, our unique tracking and analysis methodology consistently reveals unexplored ideas, new methods yielding better results and deeper consumer engagement.”

One of the most unique parts of Resonance’s website, located at, is its China Social Branding Report, described by Resonance representatives as a first-in-class weekly publication presenting and dissecting how top global brands “play and win” on China’s digital, mobile and social media. Here, weekly reports show clients how they can learn from the competition through full digital audits, deep case studies, social strategies of the “best and brightest” and consulting support.

Amongst Resonance’s most esteemed clients are instantly recognizable brands such as Fendi, Jaeger-LeCoultre, Absolut, Nina Ricci and Club Monaco.

Resonance is located at 1035 Changle Road Second Floor in Shanghai and can be reached by calling +86.21.5302.8238. For more information visit

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