The "Artificial Intelligence in Marketing Market" report, which includes a thorough analysis of a number of different aspects, including offering (Hardware, Software, Services), technology (Machine Learning, Context-Aware Computing, NLP, Computer Vision), deployment type, application, end-user industry, and geography. The market was valued at USD 6.46 billion in 2018, and it is anticipated to grow significantly.The market is anticipated to reach an amazing valuation of USD 40.09 billion by the year 2025, representing a noteworthy Compound Annual Growth Rate (CAGR) of 29.79% over the course of the projected period. This astounding development underlines the important role that artificial intelligence is playing in the transformation of the marketing industry, opening the door for creative approaches and solutions that promote increased effectiveness and client engagement.

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As the demand for virtual assistants rises, customer-centric marketing strategies are increasingly being adopted, and social media platforms are being used more and more for advertising. These factors collectively stand out as the key drivers behind the increasing popularity of AI-based marketing and sales solutions. Businesses may now better target their marketing efforts to each client's tastes and demands thanks to the incorporation of artificial intelligence technology as they realise the critical importance of personalised customer encounters. Parallel to this, the rise of virtual assistants improves user experiences by offering effective and seamless help at numerous touchpoints. Additionally, the widespread adoption of social media platforms as powerful marketing channels has compelled businesses to embrace AI-driven insights for enhancing their advertising tactics and guaranteeing the highest level of engagement.

Software to hold largest share of AI in marketing market by 2025

By 2025, the market for AI in marketing is expected to be dominated by software. This grip can be traced to the quick development of AI software and the software development kits that go along with it. Due to the complexity of AI systems, various software elements are required, including application programme interfaces for language, speech, vision, and sensor data. Unlocking the promise of AI for diverse sales and marketing applications also requires the use of complex machine learning algorithms. However, the cost of such software platforms and solutions is high, partly because there aren't many experts working on creating these complex machine learning algorithms.

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Market for cloud deployment to grow at higher CAGR between 2018 and 2025

The category for cloud deployment is anticipated to experience significant growth between 2018 and 2025, with a higher compound annual growth rate (CAGR). Many companies have already started moving a portion of their operations to cloud platforms in response to the changing needs of their clients. Vendors have been compelled by this trend to create and provide cloud-based solutions in order to take advantage of the increased flexibility, control, and scalability that the cloud provides. Notably, moving to the cloud results in a considerable decrease in the amount of money needed to execute AI-driven marketing and sales solutions. This financial benefit is a key factor fueling the rising demand for cloud-based alternatives as businesses want to maximise resource allocation while leveraging AI's disruptive potential.

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North America to hold major share of AI in marketing market

North America is anticipated to have a large impact and is positioned to take the top spot in the market for AI in marketing. North America, which includes the United States and Canada, is at the forefront of incorporating AI into marketing practises, leading the global drive towards AI adoption. This crucial area has seen significant investments in the AI sector and has built a strong ecosystem of providers committed to supplying the growing need. The region is anticipated to experience significant growth throughout the predicted period, led by the growing adoption of AI in traditional brick-and-mortar retail outlets and the ongoing investigation of research efforts and pilot projects by businesses in North America.

Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce(US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US). Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

News Covered:

https://www.prnewswire.com/news-releases/artificial-intelligence-in-marketing-market-worth-4009-billion-usd-by-2025-673927653.html

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