RENO, Nev. - Dec. 23, 2020 - B2B companies just got their own dedicated research firm that studies how buyers frame value and make choices. Newly launched, DecisionLabs will focus on helping marketing, sales, and customer success departments improve buyer interactions and drive better commercial outcomes.
DecisionLabs consists of three distinct research practices designed to optimize performance at all stages in the revenue chain:
• Behavioral Science Research using fast, large-scale simulation studies to apply behavioral outcome-based findings to performance.
• Brain Study Lab with complete EEG, ECG, GSR, Eye Tracking, and Facial Recognition equipment to determine subconscious response and impact.
• Field Test functionality, including a new 10-person inside sales call center and a lab-in-a-box solution, to test real-world interactions and outcomes.
DecisionLabs will base its research agenda on hot industry topics, perform testing and validation for key technology platforms, and provide testing as a service for companies that want to research their own messaging, content, and buyer interactions. Experiments will include determining optimal cadences and touch patterns, studying messaging and content effectiveness, measuring conversation skills impact, and helping to determine the most appropriate tech stack.
DecisionLabs also plans to distinguish itself from traditional analyst firms such as Gartner and Forrester by performing company-specific experiments that provide custom findings—as opposed to generalized frameworks and recommendations—to help optimize go-to-market strategies. In addition, DecisionLabs will provide consulting and training services to ensure seamless execution of those findings through its parent company, Corporate Visions (https://corporatevisions.com/), the leading provider of science-backed sales and marketing training and consulting services.
DecisionLabs will be run with both on-staff and contract PhD scientists, specializing in the areas of behavioral economics, cognitive neuroscience, and social psychology.
Learn more about DecisionLabs (https://b2bdecisionlabs.com/) b2bdecisionlabs.com.
