Internationally renowned tractor manufacturer, DEUTZ-FAHR to launch new tractor series

NEW DELHI, India -- Internationally renowned tractor manufacturer, DEUTZ-FAHR to launch new tractor series for Indian Market in the 35 to 42 HP segment

Marks a new beginning for the company in reaching out to the core of Indian tractor market

Chennai, New Delhi, Mumbai, 26th November, 2014: World renowned tractor manufacturer Same Deutz Fahr, decided to address the huge Indian demand in the 35 – 42 HP category by launching the Deutz Fahr 3E Series models later in December this year. Deutz Fahr is renowned all over the world for their state of the art technology and for building tractors in the higher HP segment in keeping with the international demand.

Says Aurelio Noto, CEO & Managing Director of the SDF India Private Limited (Indian Subsidiary),“We have been present in India since 2002. In our plant at Ranipet – Tamil Nadu, we manufacture different ranges of tractors for export. We also represent an important hub for Engine Manufacturing for the entire SDF group. Since 2002 we have been selling our tractors in the higher HP niche market in India. Now we want to make a breakthrough shift by getting into the manufacture of 35 - 42 HP categories of tractors, especially designed for India.”

DEUTZ-FAHR tractors are way ahead of all the existing tractor brands that sell in India. DEUTZ-FAHR is the only brand that has been offering synchromesh, gears and oil immersed hydraulically actuated brakes, as standard equipment on all their tractors in India. With this launch of a lower HP tractor, the company will be able to offer hi tech tractors to markets across the country. This will enable us to become a significant player in the Indian market in the years to come.

About SDF

Same Deutz Fahr (http://www.deutz-fahr.com/en-IN/) is an Italian company that manufactures tractors all over the world including India. The SDF group is one of the world's largest manufacturers of tractors, harvesters, agricultural machinery and engines since 1927. Its products are sold under the brands DEUTZ-FAHR, LAMBORGHINI,SAME HURLIMANN, GREGOIRE etc. The tractor range covers a power span from 30HP to 440HP and the combine harvester range from 100hp to 400hp.Globally, SDF has seven production sites, 14 commercial branches, three joint ventures and trade agreements, around 141 importers, over 3,200 dealers and employs more than 3,500 people. In 2013 the Group recorded revenue of 1,212 million Euros with a net income of 6.6%.

They have been in India since 2002 and have built a formidable reputation, as a global manufacturing hub after the commissioning of their plant in Ranipet, Tamil Nadu. The Indian subsidiary SDF India P. Ltd achieved a turnover of above Rs.1200 crore in FY 2013- 2014 (year ended 31st Dec. 2014)

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