BANGALORE, India -- TWB today announced the first in a series of corporate workshops aimed at helping working professionals ramp up their skills with a minimal time and cost investment.
Targeted at the corporate sales and pre-sales workforce, the Creating Winning Proposals Workshop is a 2-day, 16-hour, hands-on session, guiding participants along in the art of creating proposals that succeed.
Said Anindya Shankar, Head of TWB’s Corporate Business Development, "Companies everywhere are feeling the impact of the world's present fiscal uncertainty, and new business opportunities are more important than ever. Especially now, companies need to be experiencing greater success rates with each proposal they send out—but, for that, the people making the proposal need to be able to employ best practices and think outside the box. Making a proposal that will win in the marketplace against competitive bids is imperative for success, for any company selling a complex solution or product."
With the prime focus being balancing hands-on experience with essential conceptual knowledge and best practices, the workshop covers:
1. Responsibilities when creating a proposal
- Completeness. Content. Win-nability
2. What to check for in the proposal
- Contents and design of a proposal
3. Getting the customer requirement right in a proposal
4. Understanding the key business drivers
- How to create/verify estimates
- How to determine project costing and pricing
- How to create a clear Statement of Work (SOW) and ascribe mutual responsibilities
- How to represent a project plan/schedule in a proposal
5. Authoring the proposal
- Establishing and matching needs with competencies
- Performing audience analysis
- Getting the content right
- Writing the proposal
- Formatting the proposal
Said Swaroop Rao Lawrence, CMO of TWB, "The purpose of a good proposal is to make sure you get that contract—everything else is secondary. 90% of all sales proposals don't actually lead to a sale, so you need to make sure that your chances of acceptance as high as possible.”
"TWB's focus has always been complete customer centricity: keeping the customer at the heart of our every process and action. That focus is also the secret to a great proposal.”
"Customer centricity in a proposal involves careful thinking and planning, a clear understanding of your customer's need and how you fit into their value chain. You only get one shot at success—you need to make sure that you aim for the bull's eye every single time!"
With learning aids created and vetted by senior marketing and sales veterans with decades of experience, the workshop combines a keen understanding of the ground realities of creating a proposal that stands out, with guidance on the way forward.
For more information, visit www.twb.in (http://www.twb.in/)
About TWB
TWB is Asia’s leading technical communication and publishing services provider and caters to the needs of technology and process driven industries. TWB’s industry leading portfolio in Technical Communication services includes Technical Product Documentation, Learning & Development services, Technical & Digital Marketing. TWB’s expertise across Information Technology, Telecommunications, Financial services, Aerospace & Defense & High-Tech Manufacturing is leveraged by leading Fortune 500 clients including Microsoft, Intel, AXA, Fidelity, Cisco, ABB and more than 60 large clients globally. More information on TWB is available on www.twb.in.
