The new and completely redesigned website offers visitors richer insight into the Company's transparent sourcing of quality ingredients for CPG brands and its exciting expansion of custom seasoning blends.
Dublin, Ohio: Mitsubishi International Food Ingredients, Inc. (“MIFI”), which helps CPG brands further appeal to its consumers looking for ingredients with transparency and sourcing information in the food, nutritional and pharmaceutical industries, announced today the launch of its newly revamped website (mifiusa.com). This milestone is a major move for MIFI on its mission to be the leading distributor of customer-centric ingredients and technologies for the ease of doing business. To us, ease of doing business means to continuously identify solutions to help customers increase productivity and streamline costs to execute their go-to-market strategies and see their ROI faster.
The new website has a clean uncluttered design, improved functionality and offers quick and easy access to essential product information, company news, tradeshow events, and product demonstration videos from MIFI’s strategic suppliers. The product page functions like an eCommerce shopping cart experience where customers can add/remove ingredients to their request list, select submit, and will be immediately assigned to a dedicated account manager and customer service representative in their region. The customer can expect to hear from their knowledgeable account manager within two business days.
“The new website reflects the authenticity of our biggest competitive strength - the spirit of MIFI’s employees and their love and commitment for our customers. We are driven by MIFI’s core values, employees, suppliers and customers’ feedback. The new website is one of the results from their feedback,” says Koji Shimizu, President, and CEO at MIFI.
This news comes in the wake of many recent initiatives and accomplishments of the company, including:
• Celebrating MIFI’s 15th anniversary on September 15, 2019.
• Acquiring a custom seasoning blends supplier and manufacturer, Carolina Ingredients in Rockhill, SC to respond to CPG customers’ needs.
“We continuously evaluate our evergreen portfolio of 1,000 plus ingredient solutions based on customers’ feedback and market demands. With that said, the new website illustrates MIFI’s core product offerings. If you need a solution that is not listed on the website, please contact us,” states Mike Fortescue, VP of Sales & Product Management.
If you are attending SupplySide West for the first time, we invite you to come celebrate with us at the First Time Visitor’s Reception on Wednesday, October 16, 5-7 pm at the Fleur by Hubert Keller at Mandalay Bay. Register today at https://bit.ly/2m16006.
To learn more about Mitsubishi International Food Ingredients, Inc. (“MIFI”), visit mifiusa.com.
Mitsubishi International Food Ingredients, Inc. Corporate Office
(800) 628-3092
5080 Tuttle Crossing Blvd, Suite 400
Dublin, OH 43016
Natalie Stout
Marketing Manager
info@mifiusa.com
614-652-1111
About Mitsubishi International Food Ingredients, Inc. (“MIFI”): As a global supply chain partner, Mitsubishi International Food Ingredients, Inc. (“MIFI”) is focused on achieving excellence in the sourcing and distribution of food and nutritional and pharmaceutical ingredients. We focus on the unique needs of every customer, refining our products and services to elevate your business. Among our many product offerings, our customized seasoning blends exemplify our strengths in formulation and applications. This is just one example of how we remain committed to providing innovative product solutions for every customer, every time.
MIFI is a wholly-owned subsidiary of Mitsubishi Corporation.
To learn more about Mitsubishi International Food Ingredients, Inc. (“MIFI”), visit mifiusa.com.
