How To Beat Rafael Nadal At His Own Game

Imagine trying to get sponsorship if you are playing against Rafael Nadal in the first round of Wimbledon.

Nadal is an asset to his sport, on and off the court. He is polite and he can play. He is a marketing dream.

But thanks to innovative sports sponsorship company, Instant Sponsor, anyone playing against Nadal, now has the chance to equal him in the sponsorship game.

Instant Sponsor is a sports sponsorship service that allows companies the freedom to sponsor/brand athletes, teams and events 'Just in Time' when the exposure is at its highest and when it is most cost effective.

Instant Sponsor are all about helping the little guy get onto the big stage and never has this been more apparent than what they are offering, both sponsors and low ranked players at Wimbledon. They break sponsorship into smaller more affordable amounts, so more companies can afford to take part in sponsorship in sports and events commonly only available to big budget brands.

"Everyone deserves to be involved in sports sponsorship. It doesn't matter if you're a start up company, a medium sized business or a multinational, each and every company should be allowed the opportunity to strengthen their brand and that is what we are doing at Instant Sponsor", said Anthony Puntoriero, CEO, Instant Sponsor.

At Wimbledon, Instant Sponsor have a unique 'Centre Court Model' where a company can have their logo on the chest of any lower ranked male or female tennis player over the first four rounds.

"For example, a game against recent French Open champion, Rafael Nadal, on centre court over the first few rounds will last one hour and 53 minutes. Of this time, the lower ranked player will still receive 46% of air time across television, globally. For any company, small or large, this is an incredible opportunity to receive branding. For the lower ranked player, it helps them also. They will typically lose, but this sponsorship money goes a long way to helping them continue to pay bills and compete on the ATP or WTA tour. Everybody wins.", Puntoriero concluded.

Together with helping smaller brands, Instant Sponsor also focus on larger brands and actively spend for companies like and Staples and networks such as ESPN and Cricinfo.

Instant Sponsor don't just assist companies with sponsorship across tennis and they have been involved with deals in the NBA, NHL and PGA tour.

For any company looking to break into sports sponsorship, having their logo on a lower ranked player in the first or second rounds of this year's Wimbledon, is a great way to start.

Short term sports sponsorship also aren't affected at all by controversy, form slumps or injury.

To interview Anthony Puntoriero, CEO, Instant Sponsor on his 'Just in Time' method of sports sponsorship, please contact Joe Hughes from N O W! Communications on or +1 347 302 4436.


Joe Hughes

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