How to entice consumers to purchase your wine with the right packaging

We sure all agree on the famous saying "You can't judge a book by the cover". Just by looking at a product (without having tried it) it is impossible to really know itscharacteristics and features.
But standing in front of the supermarket shelf, it is difficult to „turn off“ the subconsciousness and stay rational: the appearance of the product does in fact influence how we see it and if we decide for or against it. Therefore, we often make purchases based on emotional impulses, judging the product simply by the design that convinced us.

The same happens with most products but some are particularly affected by this phenomena, such as wine: regardless of the quality of the beverage, the design and and quality of the wine bottle need to convince as well as the lable needs to catch the eye.Therefore any wine in an elegant bottle will most likely be more successful in the market than the same wine in a nondescript container.

Marketing your products in bottles that are able to convince the consumer about the quality of the content is therefore crucial.

With almost two hundred years of experience in the glass industry the Italian manufacturer Bormioli Rocco knows that and has developed a wide range of packaging solutions for a variety of industries. In their extensive online catalog on the Bormioli Rocco Packaging website you'll find a great selection of bottles for wine in many designs, capacities and equiped withdifferent closing mechanisms that combine all the features to successfully offer your product.

Bottles for red, white sparkling wines and other types are available in all standard sizes. In addition you'll also find a selection of wine bottles in special sizes such as special magnum bottles of 1500 or 3000 ml.
To discover all the different solutions or to get further information simply visit bormioliroccopackaging.com. Thanks to its recent makeover the site is now even easier to use. With just a few clicks you'll find exactly your desired product.

Visit us: http://www.bormioliroccopackaging.com/

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