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Its main task is to optimize the webpage from the view of user experience by optimizing each element on a webpage to better engage your visitors. Although this a very complex process, some guidelines can be used within your app as well.

You need to test a couple of variations of your objects in your app. It is not that easy as with websites, because every time you update your app, your users will be able to download it. With every update they expect new features and they don't care about things that are important to you but irrelevant to them. I suggest you do a couple of testing, wait until you have reasonable downloads to decide if a modification can stay or not, then stop. Think over what parts of your can be critical, what parts of it can be ignored. Show your app to your friends, ask them to use it, ask them what they like about it. This way you receive first-hand information.