GURGAON, India -- The Entrepreneurship School (TES), Gurgaon announced launch of TwishQ, an online fashion jewellery startup, incubated at TES. An exciting fashion start-up founded by Mr. Nishant Manchanda and Mrs. Bharati Pal, TwishQ brings the fine fashion and handmade jewellery to suit the changing needs of Indian women. Speaking at the launch, Mr. Sanjeeva Shivesh, CEO, TES said, “The business model of TwishQ is unique. Nishant and his team are building a unique platform for jewellery designers and customers, where they are combining fashion with affordability”.
On this occasion, Mr. Nishant Manchanda, Founder and CEO, TwishQ, said, “I am delighted at the incubation support provided by The Entrepreneurship School. It has been a lot of hard work, but the friendly team and start-up ecosystem at TES made it easier.” He also announced launch of “TwishQ Designer’s Club, a niche community of jewellery designers and enthusiasts who have passion and eye for design. Mr. Manchanda said, “TwishQ Designers Club is our commitment to provide new and exclusive designs to our customers. A modern woman wants fashion for each day of the week. The members of TwishQ Designer’s Club add to design capability and portfolio. This means more choice for our customers.”
At the launch, one-day jewellery design workshop was also held. The workshop saw participation of people, especially women from all age group who are passionate about jewellery but do not have any formal training about the subject. On the occasion Mr. Sanjeeva Shivesh, CEO and Co-founder TES said, “With Government of India promoting Make in India and small businesses, this is the best time to be an entrepreneur in India. Entrepreneurs are taking the Indian economy by storm and innovative ventures like TwishQ will redefine business scenario in the country. Through ‘TwishQ Designer's Club’ we want to reiterate that any individual can achieve extraordinary things, if they are passionate about what they are doing.”
Nishant Manchanda and Bharti Pal, Founders of TwishQ said, “We are very excited about the workshop. Through ‘TwishQ Designer's Club’ we want to give opportunity to people who are passionate about designing jewellery, to create their own design even if they have no prior training. Through such workshops, we have connected many enthusiasts and we already have 100+ designers empanelled. We are building a global platform connecting creators of design and consumers of design using innovative technologies. This is a first of its kind initiative and we are very excited about the way things are unfolding for us.”
TwishQ sells through online & offline retail, own shop and franchises.
More than 5000 units sold till now
1200 customers till date -- 85% being repeat customers
Presence in Gurgaon, Bengaluru and Hyderabad and sells through popular online sites like Ebay, Shopclues etc.
In the recent Union Budget 2015 announcement the Government has also set aside Rs 1000 cr to setup (SETU) program to help incubate startups. Despite some challenges, the entrepreneurial opportunities in India are substantial and the recent developments and initiatives will ring in a favourable ecosystem of service and resource providers.
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