NEW YORK -- Media interest has surged, as various online luxury lifestyle media and journalists from HNWI magazines seek out CEO of Diamond Registry Nissan Perla to uncover the industry’s best kept secrets, which only 30 years of experience can teach. As a supplier of large diamonds to the likes of retailers such as Harry Winston, Cartier and Chow Tai Fook, Nissan Perla has run his wholesale diamond business between New York, Tel Aviv, and Hong Kong growing to 50+ staff and has provided the public with access to the wholesale diamond market through Diamond Registry.As a result, Nissan Perla has met with key influencers such as Sassy Hong Kong, Asia Lifestyle, Wealth-X, Quintessentially Lifestyle, The Reserve Magazine and many more.

As a seasoned diamond expert with experience for over 30 years, Nissan Perla has shared tricks of the trade covering many different subjects such as investing in diamonds, how to choose a diamond, why you should buy wholesale diamonds, emerging jewelry trends and the occasional anecdote from some of his red carpet clientele. With the Diamond Registry, Nissan Perla brings transparency to the diamond purchasing process turning the industry’s best kept secrets into the industry’s best known facts.

“It’s important that people have access to reliable and accurate information concerning how to buy diamonds,” Nissan Perla explains. “When a person buys something, they don’t think about selling it and that’s when you’re vulnerable to making mistakes. I always say that value isn’t determined when you buy, but rather when you sell. The only way to ensure you are making a valuable purchase is to do your homework and educate yourself on diamonds.”

Above all, Nissan Perla was able to share his passion for diamonds and jewelry. “There is no other business in the world that can be conducted between two people who have never seen each other over a telephone call, regardless of how much money is involved,” he says. “If you want to buy a $200.000 diamond, all you have to do is pick up the phone. Whoever has bought from us becomes a friend, we keep in touch and we become close. Nothing else in the world compares.” According to Nissan Perla, the success of The Diamond Registry comes down to sourcing only the finest loose diamonds, the company website that serves as the most extensive source of diamond information available to the public, together with providing a dedicated personal service without compromise.

More information can be found at http://www.diamondregistry.com/

--ABOUT DIAMOND REGISTRY

The Diamond Registry was founded in 1961, and started out as a monthly newsletter with thousands of subscribers that served to publish industry related information, such as wholesale price updates, trends, and developments. It was the first diamond company to take its business online in 1997, and has become the main entrance to the world’s loose diamond inventory and the primary source for diamond information. Bridging the gap between the wholesale diamond industry and the consumer, The Diamond Registry offers a platform that enables the public to buy loose diamonds closer to the source and makes the diamond purchasing process more transparent.


Media Contact
Joe Caselin
+852 2116 5311
media@diamondregistry.com