WINDSOR, Australia -- Where do most companies find clients, suppliers or partners? In most cases, especially in today’s technologically driven world, it’s going to be on the world wide web, accurately a search engine like Google. With almost everyone searching for stuff online, it is vital that companies can be easily found on search engines especially Google. Search Engine Optimisation (SEO) is the process of improving the visibility of a website in search engines via the “organic“ search results. Everyone wants to be on the first page, however only few understand what it takes to climb to the top. Here are some vital SEO tips for improving your website ranking performance.

Choose the Right Keywords

When it comes to being found in Google, there are a group of keywords that can be linked directly to your website. Whenever someone searches for queries related to your business and niche, as well as the same city location, will help to come up higher in the search results. Try to expand the number and variety of keywords which relate to your industry to make sure that your website comes up higher and more frequently in the search results. Consider doing some in-depth research into the keywords that are most relevant for your business in order to improve rankings & increase organic traffic.

Content is King

Obviously having a website is key for gaining organic search traffic for your business. However, that shouldn’t be where your online efforts stop in order to attract more visitors. Instead, having a blog is a great way to increase visibility and website authority. A blog not only makes it possible that potential customers will find more information about your business, but websites can use that platform to promote their business providing company news, customer testimonials, photos & videos of their office and much more.

Utilize Mobile SEO

In 2014 more people have searched the web via mobile phones rather than desktops. Mobile SEO is crucial for anyone’s online success. Mobile SEO uses geographical locations so called “geo-targeting” to find search results in any given area when someone searches for something on their smartphone or tablet. When people are on the go and want to find something near their location, mobile SEO is the most effective tool that businesses can use. Be sure to understand your customers search behaviour and include mobile SEO into your overall online strategy.

Almost any website can climb up the search results with just a bit of effort and well-tailored & executed SEO strategy. Consider these tips when trying to achieve rank 1 for your targeted keywords. To learn about what BOLT SEO can do for your website


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