SINGAPORE -- Opening a restaurant is not easy and the business is hard. Web traffic and visitors to your restaurant’s website are a like footfall through the “goalpost” at your restaurant’s door. In order to be successful, you need to have great food, great service and most importantly, great marketing. All of these must be in place for the marketing to take effect.
Online advertising can be a powerful tool for restaurants. Affluence PR is an expert at running Public Relations campaigns for upscale retail establishments in Asia, which includes luxury boutiques, brand name stores, flagship outlets, themed restaurants, mid to fine dining places, bistros and bars.
We at Affluence PR feel that in order to target people looking for a great evening out, a specific cuisine, or even private dining rooms for special occasions, a pay per click campaign can be the perfect way to go. Having pay-per-click (PPC) campaigns is great way for your organization to integrate online marketing into a specific event, such as Valentine’s Day.
With PPC advertising, you can pay for the top positions in the search results. If more than one advertiser is competing with similar ads, the advertiser that is prepared to pay the most when someone clicks the ad wins. And yes, you don’t pay for having your ad displayed but only when someone clicks it.
When someone arrives at your website after clicking on the ad, you will then have a chance to convince them to make a reservation at your restaurant or place a take-away order. Hence, PPC ads, when integrated to online marketing, can give your website a quick traffic boost. Public Relations can come into play when potential diners read through your website to find out what your restaurant is about and what you can offer them, especially since they already have a restaurant like yours in mind. Otherwise, why would they click on the ad?
When there are more than 3 in 5 diners who find restaurants through online searches and restaurant searches are often targeted to a specific area, PPC can be a useful marketing strategy and PR for a restaurant.
One good thing about PPC advertising is that it is measurable even to the last click so you can find out if the investment is worth it. In addition, you can find out what visitors are doing when they arrive on your restaurant website, or even see exactly how many extra reservations or take-away orders you gain via PPC ads.
This is the power of extended marketing. At Affluence PR, we aim to help restaurants build their awareness and get customers to your restaurant through the extended marketing work we do.
Contact Affluence Public Relations, the experts in Public Relation services in Singapore and raise your restaurant awareness today.
More visit: - http://www.affluencepr.com
Contact us: - 12 Arumugam Road #04-05 Lion Building B Singapore 409958.
Tel/Fax: +65 6284 8353
Email id: - prominence@affluencepr.com
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Affluenc Public relations
65 6284 8353
