Rasasi’s exclusive perfume collection set to reinvigorate senses in Kuwait

When it comes to perfumes and fragrances, it is common to see the GCC residents willing to loosen their purse strings, With an average purchase at approximately US$ 334 per person, consumption of cosmetics and fragrances in the GCC is one of the highest per capita in the world!

Kuwait is one of the leading markets in the GCC, with a high demand for perfumes and fragrances. With this inherent demand in Kuwait, Rasasi Perfumes – one of the leading fragrance brands – is eyeing to tap into this growing potential on offer through its participation in the Kuwait International Perfumes & Cosmetics Exhibition this month.

Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “The demand for fragrances and perfumes in Kuwait is driven by high disposable incomes, a young population and a growing lifestyle trend in the country. As a leading brand, we wish to tap into this growing market through enhanced retail presence; we also aim to reinforce our reputation through our participation in this iconic Kuwait International Perfumes exhibition.”

He added: “The exhibition also offers us the opportunity to interact with our partners, importers and network for our business growth across the country and beyond.”

At the exhibition, Rasasi plans to present its unique and wide range of their Oriental (http://www.rasasi.com/products/11/49) and Western fragrances along with Oudh, Bukhoor, Concentrated Oils etc which will cater to the needs of the clientele who visit the exhibition.

Currently, Rasasi operates 7 stores in the country, including Mubarakiya, Fahaheel, Jleeb Al Shuyokh, Manar Mall, Magateer Center, Al Jahara, Manshar Mall, Lulu Qurain, Qurain City Center and Sahari Mall.

About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.

Rasasi operates over 115 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 60 countries across the globe through a strong distribution network. More information on the company and its portfolio of fragrances can be found at www.rasasi.com & also join us on Face book www.facebook.com/Rasasi Perfumes L.L.C, Dubai.

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Shadi Abou Assi

Into All Marketing Solutions

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