Limor Windt
O2 Media, Inc.
limor@o2mediainc.com
(954) 691-1102

Bremner Food Group, makers of RyKrisp® crackers, recently completed their shoot for O2 Media’s hit morning TV show “The Balancing Act.” The segment, which features company Vice President of Marketing Laura Fezouati, will air as part of the show’s “My Cuisine” series on March 7th at 7:00 am (ET/PT) on Lifetime Television. Fezouati discusses the health benefits of whole grain and fiber, and shows viewers how to add both to their diet by creating delicious snacks and meals with RyKrisp®.

RyKrisp® has been made in Minneapolis since 1913, when the “crisp bread” was formed into 12-inch round discs until late in the 1930’s. The original ingredients, including northern rye, have not changed since then, even though today’s RyKrisp® comes in a convenient cracker shape. The product has 12 grams of whole grain per serving and 2-3 grams of dietary fiber, meaning 4 crackers provides 25% of the recommended daily fiber requirement.

“Fiber content leads to a feeling of fullness,” Fezouati says, “which makes RyKrisp® a very satisfying snack and a great tool for weight management. High-fiber foods like RyKrisp® can also help reduce cholesterol levels and the risk of heart disease. The Balancing Act is a great opportunity to show viewers how versatile RyKrisp® can be when used to make healthy snacks and meals”.

Fezouati doles out a number of delicious recipe ideas during the segment, including breakfast, appetizer, and entrée suggestions. She even encourages kids to get involved by helping mom and dad crush up RyKrisp® for “Oh-So-Good” Granola Bars or Vegetable Egg Strata. With six different flavors to choose from, RyKrisp® appeal to a variety of tastes and work well with many different foods.

“Having Laura Fezouati from Bremner Food Group on the show has brought yet another great solution to women, one that will have a real impact, and help them balance their lives,” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act. “This is the essence of solutions-based programming, and we are proud that we could bring this information to our viewers.”

To find out more information about healthy snacking go to http://www.bremnerfoodgroup.com/rykrisp/. To receive a valuable RyKrisp® offer, check out www.rykrisp.com/balancingactoffer.

About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit http://www.TheBalancingAct.com. For more details about The Balancing Act, LLC please visit parent company O2 Media Inc. at http://www.o2mediainc.com.

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