YPSILANTI, Mich. -- If you want to learn the whole scoop about the multi-dimensional mobile commerce world in one go, here is a book that captures the ongoing story with fresh insight and wearing detail. Mobile Commerce 2.0 takes a holistic view to first unravel the basic building blocks—mobile payments, location services, and mobile ads—and then suggests how these emerging segments relate to each other to form a coherent infrastructure for the emerging digital sales channel of the twenty first century.
“Mobile Commerce 2.0 is aimed at entrepreneurs and managers tasked with formulating a mobile strategy for their businesses,” says author Majeed Ahmad. “The book is specifically written to educate and inform professionals in the retail, finance, banking, IT, transport, and wireless industries.”
Mobile Commerce 2.0 encompasses the entire mobile commerce ecosystem; for instance, it offers a detailed treatment of the enabling technologies for mobile shopping and payment services. The state of mobile wallet is followed by a rich insight on location technology and its transforming role in the larger mobile commerce footprint. Then, there is a highly readable and factual account of mobile ads, their gigantic promise, and why they are becoming a meaningful business after a number of hits and misses. The rise of the social commerce and a greater awareness about mobile security are other prominent highlights of the book.
Mobile commerce sales in the United States topped US$10 billion in the first half of 2013 and could surpass US$25 billion by the end of the year, according to a study from research firm comScore. That clearly affirms the book’s analysis that the mobile commerce industry has reached an inflection point. The author shows that premise as he charts the technology and ideas behind the mobile commerce business in the post-iPhone arena to provide readers with the bigger picture and a glimpse of opportunities in the next big thing of mobile juggernaut.
The new book presents a series of real-life use cases as well as success stories like Facebook, Foursquare, LevelUp, PayPal, Square, and Twitter as key innovative deployments. Then, there is an in-depth look at how retailers are embracing mobile commerce and how they are managing practices like showrooming. Mobile Commerce 2.0 goes on to provide an insider view on the efforts of the Internet, telecom and financial services sectors to redefine shopping, banking, and credit card industries through innovative new technologies like QR codes and near-field communication (NFC).
Next, the book delves into the complex workings of the location world and provides a well-researched account of how context awareness and location platforms like Foursquare are reshaping the mobile commerce landscape. Mobile Commerce 2.0 also shows how location services and social networks like Facebook and Twitter are redefining the nascent mobile ad industry. Moreover, the book offers a rich insight of the mobile ad evolution and overall ecosystem along with the crucial role of startups as well of giants like Apple and Google.
“Mobile Commerce 2.0 (http://www.amazon.com/Mobile-Commerce-2-0-Advertising-Sma...)” is available for sale at Amazon.com and other channels.
About the Author:
Majeed Ahmad has been a technology and trade journalist for more than 18 years. He is the former editor-in-chief of EE Times Asia, a sister publication of EE Times. For EE Times Asia, Ahmad also wrote the “Net Effect” column, which covered convergence among various facets of the electronics world. As editor-in-chief at Global Sources, a Hong Kong-based business-to-business publishing house, he spearheaded titles relating to consumer electronics, computers and telecommunication. His other two book titles published with CreateSpace are Smartphone (http://www.amazon.com/Smartphone-Revolution-Crossroads-Co...) and Nokia’s Smartphone Problem (http://www.amazon.com/Nokias-Smartphone-Problem-Icon-Chro...).
Media Contact
Majeed Ahmad
(734) 218-4879
majeed@smartphoneworld.me
