ikoo Launches First-Of-Its-Kind Video Advertising Solutions In The Region

DUBAI MEDIA CITY, United Arab Emirates -- ikoo launches first-of-its-kind video advertising solutions in the region

ikoo, the integrated digital marketing solution provider with the largest reach in the Middle East and North Africa [MENA], has launched the first-of-its-kind video advertising solutions in the region. ikoo Video, , is part of ikoo’s efforts to unveil new, innovative and locally adapted products in the market.

The launch of ikoo Video comes at a time when video is fast emerging as a serious contender for online advertisement budgets across the region.

With its wide offering of video advertising solutions, ikoo is set to take video content and reach to new levels, amidst a surge in online video consumption across the region, thanks to advanced telecommunication networks which have facilitated better connectivity. The changes in consumer behavior in online space are also playing a pivotal role in shifting viewership more towards video.

According to research, over six billion hours of video content is being consumed worldwide per month on pre-dominant video channels and this trend is expected to rise. ikoo is tapping into this segment by generating video content to run promotional materials - from linear videos that run before, during or after the main content to non-linear overlays that run simultaneously with the requested content without disrupting the user experience.

Video advertising is gaining momentum in the digital advertising world across MENA. This is primarily driven by the massive improvement of the Internet speed. The telecommunication operators are continuously competing to improve the quality of their internet speed by deploying high-end transmission infrastructure and provide competitive offering.

Wisam Edgheim, Director – Video & Premium Reach at ikoo, said: “There has been a major change in consumer habits in entertainment consumption. Nowadays, consumers are no longer confined to watching TV through one screen, now there is a 2nd screen and 3rd screen. We can now watch TV through various devices; personal computers, tablets, smartphones and connected devices. Technology is driving consumer behavior and not the other way around.”
He further stated: “Then, there is a major improvement in the generation of good quality content and user generated content. Many publishers have started to provide high-end quality content to attract a wider audience base and drive traffic to their sites. ikoo decided to take the initiative and the lead in video advertising by providing advertisers in the region access to exclusive, unique and relevant sites of premium quality. This is aimed at providing our advertisers the opportunity to expand their reach and to support our premium publishers to monetize their video inventory.”

ikoo Video offers advertisers an increased brand engagement level with their customers as the website’s content is more relevant to their viewers – it is in the local language, caters to local culture, interest and lifestyle. Also, the sites boast a very high quality content and audience. The content is creatively structured and allows the video to be liked, shared on social media platforms and made viral.

The average video viewership on ikoo Video is 20 seconds per video with over 50% of viewers watching the entire video which provides advertisers with optimum time to deliver their brand message. ikoo Video’s CTR rate is between 8% and 10%, which is higher than the usual industry norm.

ikoo's list of partners includes video sites covering the areas of sports, entertainment, family, news, automotive and women, including www.istikana.com; www.zaytounah.com; and www.layalina.com. More partners are expected to be added shortly.

ikoo is committed to innovation and the new partnership is expected to go a long way in reinforcing its market leadership across the region and beyond. ikoo also announced plans to explore new markets and unveil new initiatives soon as part of its regional expansion strategy.

About ikoo

ikoo is an integrated digital marketing solution provider with the largest reach in the Middle East and North Africa, combining more than 120 websites of leading publishers in the fields of sports, women, news, business, automotive, and more. The ikoo network attracts almost 40 million monthly unique visitors and serves more than 1.4 billion monthly impressions.

ikoo is part of Jabbar Internet Group, a leading group of internet services and e-commerce properties that is driving and shaping the internet scene in the Arab world. In addition to ikoo, the group owns and runs souq.com, cashU, Sukar.com, Cobone.com and Tahadi.



Issued by Landmark PR & Event Management

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Tel.: +971 4 3912546 Tel.:+971 4 3912144
n.saab@landmark-pr.com k.abouhichme@landmark-pr.com

  • Issue by:Landmark PR & Events
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  • City:Dubai Media City - Dubai - United Arab Emirates
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