BOCA RATON, Fla. -- An SEO Expert is responsible for understanding the various algorithms of the search engines and to design and or alter web pages based on the constantly updated standards of Google, Yahoo, Bing, as well as many other major search engines. We do this so that our clients can feel confident that users will find them on the first page of any given key-word search.

The biggest challenge in being an SEO Expert is competing against each other for positioning on the Internet. Everyone wants to be number one, so it’s actually a good thing that search engines are now weighing in additional criteria outside of just quality content. Imagine what would happen if every company had an SEO Expert, and every page was optimized exactly the same, following the most current standard for search engine optimization.

So we are proactive in helping our clients secure quality incoming links, because link development is an important responsibility of an SEO Expert. We understand the value of providing the most relevant search result, creating pages users want to link to, and most of all the value of our integrity to what we do. Even though we compete against each other, you’ll still find us in social communities, collaborating and sharing ideas. Okay, most of the time our dialog is more of an argument driven by ego. But how can you call yourself an Expert in any field without some level of ego? We are proud of our search engine rankings, and strive to provide better stickiness in the results pages by pinging RSS readers, syndicating keyword-rich content, and building relationships that result in more links.

Affiliations and networking play a critical part in being an SEO Expert. It’s our affiliates who post links for us and our network for which we solicit our services. Most of the time we have to explain what SEO is multiple times to our clients, and frequently we SEO Experts give away our strategies in order to prove that we know our way around the world of SEO. But in the end, it’s our savvy that helps us drive incredible amounts of traffic to our sites and our clients’ sites.

Any SEO Expert you speak with should have some piece of literature they wrote themselves on the topic of SEO. They should provide you with a portfolio of sites and keywords targeted by each to prove that they can do the same for you. Both of these contingencies help define what each SEO Expert considers to be their SEO Best Practices, all of which should be ethical strategies for achieving optimal ranking in the search engines.

All Pages Should Conform with W3C Standards
Keyword Density is Never Abusive
Always Include: robots.txt, sitemap.xml, & Privacy Policies
Keywords are Prominent in the Title, META tags, & Headings
ALT Tags and Title Tags are Not Forgotten
Nomenclature is Fundamental to Being Indexed


SEO Expert Code of Ethics

Without guidelines we have SEO chaos. By adhering to these guidelines, we mold them into principles; and principles are unbreakable. Being an SEO Expert means never spamming the search engines. It means when we optimize a web page for indexing, we do so understanding that the page being indexed is actually useful to those who find and read it.

If we go beyond just on-page SEO, and support our clients with link building strategy, we do so understanding that link farms and unrelated sites can get our clients penalized. “Black Hat” SEO will discredit our ability to get our clients indexed the natural or organic way. We are committed to being ethical and practical in our methodologies.

As a leading SEO authority, my team is fully staffed with SEO Experts, Link Building Professionals, and now a Google AdWords Experts ready to handle PPC audits and bid optimization. Standard SEO/SEM account management typically includes the following:

Over the Phone Consultations
Page-Level SEO Analysis (if applicable)
Site-Level Web Crawler-Friendliness
Competitor Strategy Discovery
Competitor Back Link & Industry Analysis
Baseline Search Engine Ranking Reports
Discovery of the “Best Keywords” to Target
SEO Site Architecture / Framework Recommendations
Additional Ranking Reports (Post-Launch)


Visit our SEO Expert Blog (http://www.publicrelationsdoneright.com/) to keep up-to-date with what’s new in SEO. It’s, where our team of SEO Experts help all types of businesses rank higher in the search results with practices used by Fortune 100 companies, SMB’s, and local businesses.

Public Relations Done Right is your 1 stop shop to having an intense approach to putting the word out that you ARE the best in the business by way of Reputation Management.

Some content provided by Steve Wiideman, Peter Welch, Peter Dimaira