We are in the age of transformation. Each day we are exposed to new possibilities and ideas. The planet is getting more interconnected and innovative with new technologies. Several concepts which are tossed into the bowl by new inventors and innovators all over the world, are outrageous to absolutely unbelievable. This change is not limited to the IT sector itself. The business around the world are progressively adapting to this process.

The concept of augmented reality can be defined as an initiation of bringing the virtual reality into the real. Taking help of a camera and processing devices like a tablet, AR can map the world with its technology and let us see reality in detail which was not possible until now. Platforms like Gaming and print publications have already successfully integrated this technology. Google has now become the leading augmented reality company in innovation, with its introduction of Google’s Glasses and many other augmented reality companies @http://www.adstuck.com/augmented-reality are also joining this bandwagon.

Let’s take a look among the best innovative use of AR by some of the popular companies and their campaigns.

‘Become Iron Man’ : The campaign showcasing Marvel’s highly anticipated movie Iron Man3 has used a special way to reach out to their audience. ‘Become Iron Man’ brings technology to make fans feel like the real iron man by suiting-up as one. Guided by Tony Stark’s computerized assistant Jarvis, fans get an option of performing Iron Man’s signature moves and testing the new armour.

Developed by Marvel in partnership with augmented reality company ‘Apache’, supported by 3D specialist ‘RealD’ Iron Man Experience uses latest in augmented reality and motion-sensor technology. The Mark 42 armour assembles on the body of the fan standing in front of the Kinect powered plasma screen. Fans can also replicate their body movements to manipulate the suit.For those people around the world who have dream of wearing Iron suit, this is a great opportunity to ‘suit-up’ and feel what it’s like to be Tony Stark.

Rock like a Star - Lee cooper outdoor AR : Lee cooper a popular apparel brand has created an augmented reality concert for people in Indonesia. First, time in Indonesia, the AR concert is an experience that will make you want to scream on top of your voice. A stage setup with mouth piece on a stand, placed in front of a large screen, accommodates anyone who joins the party. The persona gets rock star audience and fellow band members, when standings in front of the large screen. There is also an option of virtual fan photo to remember your glory moment.

Cadillac ATS: In a campaign of Cadillac it has used the print medium to bring back its ATS model. In an effort to drive the consumers interaction Cadillac and Daqri an augmented reality company, had bring a static image of the car in to life like augmentation. Featured in popular magazines like Vanity Fair. The print ad expands into a full, 3D model of the Dades Gorge in Morocco – complete with an animated Cadillac ATS tearing through the switchbacks made famous in the 2012 TV campaign.