Leading Trentino wine producer invests in US market with a new strategic communications campaign
NEW YORK, March 11, 2025 - Mezzacorona, a leading Italian wine producer from Trentino with over 120 years of history, has selected Colangelo & Partners, a fine wine, spirits, and food-focused integrated communications agency, as its U.S. agency of record to execute a comprehensive communications strategy.
The program will focus on four key Mezzacorona lines: the Prestige Line, featuring Pinot Grigio delle Venezie DOC; the Domenica Line, a luxury expression of Pinot Grigio from Trentino DOC; and Ventessa, a naturally low-ABV and low-sugar collection that includes a Red Blend, Pinot Grigio, Pinot Grigio Rosé; and Dinotte, a Red Blend Vigneti delle Dolomiti IGT. The partnership will also support select wines from the Stemmari portfolio. Through strategic media relations and sponsorships, this collaboration aims to elevate Mezzacorona's brand awareness in the U.S. market and further solidify its position as a leader in Italian wine.
Mezzacorona has been growing and cultivating wines in the Alpine region of Trentino since 1904, blending ancient tradition with an innovative spirit that constantly seeks for new winemaking solutions. The winery combines centuries-old expertise with cutting-edge techniques to craft exceptional wines that reflect the unique terroir of Trentino. Committed to sustainability, the group employs eco-friendly practices in its vineyards, ensuring the preservation of the region's breathtaking landscapes for generations to come.
"We are confident that the partnership with Colangelo & Partners will be an extraordinary opportunity to strengthen the recognition and prestige of the Mezzacorona brand in the U.S. market, where we have been present for over 40 years," said Luca Rigotti, President of the Mezzacorona Group."This collaboration will allow us to showcase our identity as producers of Italy's finest wines to American consumers, further solidifying our reputation for quality."
Colangelo & Partners will lead a range of media initiatives to elevate Mezzacorona in the U.S. market. This campaign aims to position Mezzacorona as a leading Italian wine brand among American consumers and industry professionals by highlighting its rich winemaking heritage—from the Dolomite Mountains in Trentino to its Sicilian estate, Stemmari. Additionally, Colangelo & Partners will support Mezzacorona in identifying strategic sponsorship opportunities to further engage key audiences.
We're thrilled to begin this partnership with Mezzacorona" said Gino Colangelo, CEO of Colangelo & Partners. "Our team looks forward to showcasing their rich history and supporting their efforts to connect with new audiences across the United States."
For more information on Mezzacorona, please visit: https://www.mezzacorona.it/en-us
About Mezzacorona
Mezzacorona was founded in 1904 as the first organized wine growers' association to unify and protect grape growers present in northern Italy. Today, thanks to forward-thinking management and an investment in state-of-the-art equipment and techniques, Mezzacorona has evolved into a global wine competitor with an impressive portfolio of internationally recognized brands, including Mezzacorona, DiNotte Red Blend, Delisa Pinot Grigio Rosé, Domenica Pinot Grigio, and low-ABV, low-calorie Ventessa. In the United States, Prestige Wine Imports is the exclusive importer of all these renowned brands, ensuring their presence and availability across the country. For more information on Mezzacorona, please visit https://www.mezzacorona.it/en-us/ and follow the brand on Instagram @mezzacoronawine.
About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on 'closing the loop' between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year's top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards.
Media Contact:
Shelby Sonkin
Colangelo & Partners
(646) 624-2885
ssonkin@colangelopr.com
SOURCE Colangelo & Partners Public Relations
