Eating out has become an essential form of entertainment among the people of India. The restaurant market in India has been majorly by the young population aged 15-44 years. Exposures to different international cuisines have contributed to the changing taste preferences of the people in India. The restaurants have given more choice to the customers in terms of various cuisine types such as Italian, Mexican, Chinese and Mediterranean. India restaurant market has experienced a remarkable growth trajectory over the years. The revenues grew from INR 180,027.2 crores in FY’2008 to INR 247,680.0 crore in FY’2013, registering a CAGR of 6.6% from FY’2008-FY’2013.
“Social media has also played an important role in creating awareness amongst the people about various brands in India. The online food guides such as Zomato provide information about different restaurants located in the country. These online portals allow their users to write reviews and rate the restaurants which have helped the customers to gauge popularity of different restaurants across the country.” – According to the research report ‘India Restaurant Market Outlook to 2018 – Quick Service Restaurants to Drive Future Growth’ by Ken Research.
The restaurant industry in India is comprised of two diverse segments, the organized and the unorganized market. The restaurant industry in India is dominated largely by unorganized market which includes the roadside vendors and local restaurants. It has been observed that the contribution of the unorganized market to the Indian restaurant industry has decreased sizably by 11.8% over the period of FY’2008-FY’2013. This decline was primarily due to the growth of the organized market in India. The organized market in India on the other hand has gained significant expansion in recent years majorly because of the rapidly growing popularity of the fast food restaurants among the young population in the country.
The organized restaurant market in India has offered a variety of cuisines to the eating out population of the country. The restaurants in India have been successful in catering to the Indian population by offering products at an affordable price range and have expanded their reach to the masses.
The report will aid industry consultants, food service companies and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.

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