PPC agency (http://www.cayennered.com/services/ppc) Cayenne Red is planning a new guide on pay per click marketing for its clients and other interested parties.
To be published as a series of instructional digital booklets, the PPC Guide has been created to help clients understand the intricacies around the planning and implementation of pay per click campaigns.
Cayenne Red believes that search engine optimisation, as well as other key elements of the digital marketing mix, are becoming more understood by clients and companies in general. But feels that the idea of a PPC campaign, which mostly involves the use of Google Adwords, is still something of a mystery.
The PPC agency also believes that although Google has done a great job in bringing what is a highly effective digital marketing tool to the fore, it still presents problems for many.
Mr Duncan Cumming, CEO of digital marketing agency Cayenne Red, said:
“We find a lot of our clients love the idea of being able to implement what are in effective highly targeted campaigns for their websites, but we all too often find that the knowledge gap between what they expect and what can usually be achieved is quite wide. We are hoping that with our new guide on PPC, we can educate clients in how to view a pay per click campaign.
Marketing executives, business owners and webmasters are daily becoming more relaxed about the digital marketing spectrum and how to put campaigns together. However, there does remain that gap in the knowledge bank that makes it harder for consultants to advise their clients. By producing this guide, we hope to bring a new sense of awareness about the art of pay per click.”
As well as offering its clients the ability to conceive and implement all elements of a pay per click campaign, Cayenne Red can offer consultancy advice on other elements of the digital marketing mix, including search engine optimisation, social media planning, affiliate partnership marketing, content provision and website design and fulfillment.
For further information about their services, their website or contact them directly on 0203 286 5639.
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Cayenne Red is Berkshire’s leading SEO Consultancy. Its top quality SEO services include PPC Strategies that deliver growth, Affiliate Campaign Management with proven results, engaging Social Media Marketing, stand out PR and creative Website Design.
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