To this date, it has been very hard for brand owners such as P&G to effectively and accurately measure the branding performance of digital investments. Sticky offers the only platform on the market that lets brands and media agencies know which ads in a campaign are seen, and which are not.
“Applying Sticky's tracking to our digital media campaigns will help us to optimise and increase our ROI on digital marketing investments in some campaigns up to 25%”, says Krister Karjalainen, Head of Digital at P&G Nordic.
Sticky’s solution which is built on a state-of-the-art eye tracking technology that uses consumers’ own eye movements to verify what ads they have looked at, differs from viewability or inscreen, which only indicates if the ad had an opportunity to be seen – not if it was seen. “Data shows that 1/3 of all viewable impressions are never seen by anyone. Don’t settle for inscreen when you can be seen.”, says Darren Hamer, Managing Director of Sticky UK
The research P&G has executed with Sticky, is now nominated at IAB European Research Award.
“We are very proud to have P&G as our first clients to embrace this new technology that will revolutionise the way Online Ads are being planned, purchased and evaluated” says Jeff Bander.
About P&G
P&G serves approximately 4.6 billion people around the world with it´s brands. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Whispers®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, OralB®, Duracell®, Olay®, Head&Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II, and Vicks®. The P&G community includes operation in approximately 75 countries worldwide.
www.pg.com
About Sticky
Sticky is the only media technology company providing a platform for ensuring that display ads get seen. Sticky’s disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all their partners in the digital eco system to increase ROI.
www.sticky.ad
