大学英语词汇短语释义解析及例句 brand equity


释义：

brand equity 品牌价值；商标资产

例句：


This concept is referred to as brand equity.

这个观念涉及到的就是品牌资产。



However, brand equity is not always positive in value.

然而，品牌资产不是总能价值为正。



Building brand equity is the key task for brand marketing.

创建品牌权益是品牌建设的核心任务。



Brand equity is one of the most valuable assets in a enterprises.

品牌资产是一个企业最有价值的资产之一。



David Fowler: science brand equity is the value science brings to a brand.

大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。



The marketing mix should focus on building and protecting brand equity.

市场营销组合应关注建设和保护品牌资产。



Data equity, to coin a phrase, will become as important as brand equity.

数据资本(自造一个词汇)将和品牌资本一样重要。



Some brands acquire a bad reputation that results in negative brand equity.

一些品牌名声很差，就导致负品牌资产。



The brand equity concept means that brands are worth monetary value to companies.

品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。



Good brand valuation models are able to attribute the key drivers of brand equity.

良好的品牌估价模型可成为品牌价值的核心驱动器。



This study explores the common factors of consumer-based brand equity empirically.

本文从消费者态度方面对品牌资产评估进行实证研究。



In other cases, the extensions are unsuccessful and can dilute the original brand equity.

另外的情形，品牌延伸不成功并会冲淡原有的品牌资产。



He said companies use the term 'brand equity' to describe the measurable value of their brands.

他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。



Moreover, brand equity attenuation also has an obvious effect on brand renaissance difficulty.

品牌资产衰减对品牌重生难度存在显著的直接影响。



This article from the view of brand utility explores the source of customer-based brand equity.

本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。



The estimate of brand equity is mostly relative to customer loyalty and product additional price.

现有的品牌价值评估主要与消费者的忠诚度和产品的附加价格相关。



Mathematical Approach to Brand equity Valuation Brand equity has been spoken about for years now.

近几年来，用数学方法评估品牌资产已为人们所熟悉。



Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.

品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。



This article analyzes the applicability and the merits and faults of the brand equity theories available.

本文总结了以往品牌资产理论，并分析了各自的适用性以及优缺点。



Understanding brand equity is another key challenge before they can decide which model to use to measure it.

在他们可以决定用哪一个模型评估之前，理解品牌资产是另一个挑战。



How to strengthen brand equity of a firm and how it may influence customer relationship management performance?

如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？