大学英语词汇短语释义解析及例句 ambush marketing


释义：

ambush marketing 隐性营销；埋伏式营销；伏击式营销

例句：



Ambush marketing cause considerable damage and threats to the sponsorship and interests of the Olympic Games.

埋伏营销给奥林匹克知识产权、奥运会及其赞助商利益带来巨大危害。



This was just one of 18 examples of ambush marketing at Euro 2008 identified by researchers at Coventry University Business School.

这仅仅是在本届欧洲杯上考文垂大学商学院所确认的18种“伏击营销”例子中的一个。



Ambush marketing-piggy-backing on a big sporting event by non-sponsors-has grown steadily since the practice burst out of bounds a decade ago.

埋伏式营销——即非赞助商借大型体育赛事推广自己的品牌——自10年前突破界限以来一直在稳步增长。



The hats were an "ambush marketing" campaign, in which companies try to promote their brands at sporting events without paying sponsorship fees.

因为，派发帽子属于一种“埋伏式营销”手段，商家妄想不支付赞助费就在体育赛事中推广自己的品牌。



Based on the analysis of its meaning, forms and the defects, the paper gave an advice on the legal regulatory system against ambush marketing for 2008 Beijing Olympic Games.

本文对奥运会隐性市场的涵义及其行为的主要表现形式进行了相应的阐述，并针对我国现行的法律规范的缺陷，提出了对2008年奥运会隐性市场行为的法律规制措施。



Ambush Marketing—Cashing in at an event by taking on the appearance of a sponsor of the event. Most obviously displayed at the Vancouver Winter Olympics and South Africa's World Cup 2010.

“埋伏式营销”使非赞助商在某体育活动中因貌似赞助商而大赚一笔，最明显的体现是在温哥华冬奥会和2010南非世界杯赛上。



Fuji company spent a great sum of money becoming the global sponsor of Los Angeles Olympic games in 1984. However, at the same time, Kodak company made history of ambush marketing in Olympic games.

1984年洛杉矶奥运会富士公司耗费巨资成为该届奥运会的全球赞助商，柯达公司则首开奥运会埋伏营销先河。



Why does the IOC and the LOCOG take ambush marketing so seriously?


But plenty of non-sponsors will attempt to correlate their brand with the Games, which is widely known as ambush marketing—something the IOC and LOCOG take very seriously.


Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.