DUBLIN, March 14, 2022 - The "Kenya Mattress Market & Distribution Report 2022 - Market, Models, Opportunities, Process, Margins & Data" report has been added to ResearchAndMarkets.com's offering.
This report looks at the Mattress Industry in Kenya with a focus on distribution and untapped opportunities. On average a person in Kenya uses 9 mattresses in their lifetime. At a standard mattress price of $88.8 lifespan spend on mattresses per person amounts to $ 799.2.
The mattress industry in Kenya is presently valued at $549,737,500 and is predicted to continue on an upward trend.
Data Coverage
Consumption by age
Spending of mattresses by age
Type of mattress by age
Market size & Volume
Demand signals & triggers
Manufacturer profiles
Consumer segments and profiles
Consumer buying process
Product segmentation
Product demand
Distribution channels
Formal retail
Informal retail
Direct to consumers
E-commerce
Distribution & Wholesale models
Distribution Pricing and Margins
Retailer profiles
Retailer anxieties
Retailer purchase models
Opportunities in distribution
Key questions answered
What is the mattress industry landscape in Kenya like?
Who are the key players?
What is the market share of different manufacturers?
What are the key trends and how do they impact existing and new players?
What is likely to happen in the future?
What are the untapped opportunities?
Which products are available in the market ?
Which are the most in-demand mattresses by type?
Which are the most in-demand mattresses by size?
Which product category is growing fastest?
What is driving demand?
What are the existing distribution channels?
What are the existing mattress distribution models?
What are the margins across the chain?
How do you get a mattress product on retailer shelves and consumers pick it?
How do you win informal retailers?
How do you win formal retailers?
How do you overcome key retailer anxieties?
How to get into mattress distribution in Kenya?
What resources are required?
Demand for mattresses has been increasing year on year triggered by rising population (2009; 38.6m, 2019; 47.6m), urbanization and subsequent economic migration, higher literacy levels, lifestyle changes, improving household income among other factors.
Individual spending on mattresses will rise as consumers appreciate higher quality mattresses and consumption increases in the pre-teen and post 40 years consumer segments. Whereas significant investments have been made in mattress manufacturing, less has been done in distribution. This is in spite of changing consumer purchase habits, retailer needs and opportunities brought up by technological, infrastructural and logistical developments.
Hence, this report provides soft and hard decision making data for investors interested in either mattress manufacturing or distribution.
It paints a vivid picture of the mattress industry in Kenya, both on the demand and supply sides, detailing manufacturers, products, distributors, retailers and consumers by using market and financial facts and figures. In addition, it highlights existing distribution models and opportunities for profitable innovation.
Companies Mentioned
Bobmil Industries Limited
Copia Limited
Foam Mattresses Limited
Jumbo Mattresses Limited
Prime Foam Mattresses Limited
Simba Mattresses
Superfoam Limited
Turea Limited
Vitafoam Products Limited
For more information about this report visit https://www.researchandmarkets.com/r/fpst0k
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