E-commerce is becoming a reality, redefining the customer’s route to purchase, making way for better customer experiences, and generating growth opportunities for large and small retailers as well as for a new generation of e-commerce pure players.

The Middle East Region is going to be the next big growth market for e-commerce primarily for the beauty and cosmetic business. The Middle East countries are being promoted as the market that’s set to rise exponentially within the next few years when it comes to the beauty and cosmetic e-commerce business.

The reason why beauty is driving towards e-commerce in the Middle East is the mere fact that the customers in this region are striving to have digital experiences. For residents, who can now get about the same “real-life” experience online as they do in stores, it’s definitely easier and less time-consuming.



However, it’s not only about consumers buying cosmetics online, it is also the brands themselves that realises the online potential and the necessity to attract as well as engage the digital natives.

Why Expand Beauty E-Commerce to Middle East Regions

E-commerce has come a long way and that too in a very short duration of time as buyers who prefer online mode for cosmetic purchase is growing steadily, especially post COVID-19 pandemic. Therefore, it is not wrong to say that the e-commerce domain is becoming an elemental part of cosmetic products among various age groups.

An array of delivery options, product reviews, free returns are some of the parameters that add value to the e-commerce segment.

Moreover, effective price comparison of different beauty products along with the specifications has led to the expansion of beauty e-commerce in different parts of the globe.



The Middle East region has one of the youngest populations in the world, and since the younger generation is moving towards e-commerce and smartphone use, they can be the ideal target. The upward trend of beauty e-commerce in the Middle East is to be expected as 28% of the population in the Middle East is between the age of 15 and 29.

Besides this, the economy of the Middle East is very diverse and the region has some of the largest per capita wealth globally, thus the Middle East region can be regarded as an undeniable boom for beauty e-commerce. The internet statistics from the Middle East are also quite incredible and overwhelming, even better than the US and France.

Thus, expanding your e-commerce business in the Middle East Region can help it potentially grow and thereby receive more traction for your beauty products.

Future of Beauty E-Commerce Business Model

E-Commerce is a powerful industry. So it is not shocking that natives are always asking about the future of e-commerce.

First and foremost, the e-commerce business model is thriving, and it has been for a while. It’s also an industry that is ever-changing.



The future of the e-commerce business model is quite exciting, especially for the beauty sector. There can be some of the most impactful changes in a couple of years in the online cosmetics market.

The future of the online beauty market is deeply rooted in technology as well as design, infact both these factors can be regarded as an indispensable part of eCommerce’s DNA. The future of the e-commerce business model shall revolve around these aspects:

A Rise in the Next Five Years
The projections are quite encouraging for a beauty e-commerce model. Without a doubt, the size of the online beauty industry will rise because of various factors such as improved use of data, efficient audience targeting, better customer intelligence, and all of these factors are very relevant for the beauty industry.

Design & Branding
Earlier, website design and branding were simply a copy and paste formula, and minimalist or simple designs were a thing. However, the trend is about to change and branding would become a key differentiator.

It becomes essential to maximise the minimalism to capture the customer's mind and emotions.

Augmented Reality Would Become Popular
If your beauty business model consists solely of digital channels, then augmented reality can be very helpful. For the beauty market online, coming up with something that can help the customers try the beauty products virtually and showing them inspirational makeup looks and tutorials would become a thing in the coming years.

Chatbots
It is an understatement to say that chatbots are going to dominate in the future because they have started dominating already. The customer interactions would not include humans in the coming years and chatbots would take their place in the e-commerce model.

Chatbots are already in use and the trend seems to be increasing in the coming future for the beauty industry.

Organic Beauty Market Will Double up
Consumers are now becoming more popular about what’s in their beauty and cosmetic products. Organic, clean, vegan and natural ingredients in the beauty products are the preferences, hence the brands thinking of coming up with a beauty ecommerce business model should not overlook this parameter.

Brands need to be more transparent about the ingredients in the coming future as this shall be the criteria to buy or not to buy in the coming future.

Why YRC to Handhold Your Beauty E-Commerce Startup

Your Retail Coach’s strategy for an e-commerce buasinesses model concentrates on many parameters to eventually enable you to take better and informed decisions. From market research and making a business plan to strategizing business and handholding to set up operations across Middle East regions, we are with you at every step!

For a successful beauty and cosmetics e-commerce startup, it is also crucial to use strategy development to discover the trends and technologies that best suit your business needs. YRC can assist you with all of these aspects.



The YRC specialists can help your beauty e-commerce business to grow exponentially and our sound support can make a huge difference in your e-commerce business plan.

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