When you hear the name eCommerce website, some terms will always come to your mind. These terms are functionality, design, and execution. Yes, these are some of the features which are common to every eCommerce website.
However, what are the other features which are quite similar in the eCommerce platforms? Let us all explore this area.
Some features must always be in your mind when you are planning to manage an eCommerce application development . The eCommerce websites have special requirements which cannot be considered to be equal to the other websites. The success of eCommerce websites depends on the type of products offered and how they are marketed to the target audience. The credit limit of the customer must also be kept in mind. All of these are included in the common features of eCommerce websites. Let us check these out now so that you do not regret the lack of knowledge in the future.
1. Content Management
The capabilities adhering to the aspect of content management in the case of eCommerce application development are undeniable in every stage.
You have to keep in mind that many areas are to be improved to attract good customer traffic to your website. The best way to do this is to generate good content which can influence the customers to buy your products. The quality of content available on the website is dependent not only on the writers but also on the tools used for content management. The add-on features like SEO and ORM to be used for keeping up a good image and increasing the visibility of the eCommerce website.
2. Promotional tools
The eCommerce websites, especially any Magento development company are dependent on the image they create in the customer's mind. They have to keep in mind that the customer will not remain on the page if it is loaded at a slow rate. The customer always looks for discount vouchers and other options that prove to be profitable for their page. The discount codes or other such offers help keep an eye on customer traffic to your page. As mentioned earlier, you can never compromise on visibility when looking to develop a good eCommerce website.
3. User friendly
Simplicity is the key to developing an eCommerce website, keeping in mind that most customers may not be that efficient in the web-based functions that will help design a user-friendly website. It is your duty as the developer of any Magento development company to design an easily navigable website. It is often stated in the world of eCommerce website development that you have to sacrifice elegance for simplicity. The studies have shown most of the customers that almost 76% of them prefer to use a website that has a greater function rate in terms of simplicity. The objective of the eCommerce website is to help customers find the products of their choice. Its objective is not to show them your abilities at designing a good website.
4. High-Resolution Images
The days when the Ecommerce website development used to post photos with some bullet points are long over. Now it is all about showing images and videos of your products in a high resolution. There must be different angles and environments to the high-resolution image that the customers can zoom in to check out the intricate details. The technical considerations in terms of images are essential as they determine the drop-off rate of the customers. The social media photos on Instagram can also help you to increase the attraction of your customer.
5. Wish Lists
Shopping, saving, and sharing must be some of the features adopted by every customer who visits the eCommerce pages. The Ecommerce website development that does not have the wish lists is similar to the offices which leave their revenue on their desk without using it. Wish lists are often the best tools in shopping as they can be used to bookmark the products liked by the customer. The wish lists can also leave scope for the personalization of products for each customer. The ‘Add to Cart” option of Amazon and Flipkart is quite similar to the wish list option.
6. Personalization
The best way to intrigue a customer is by providing them the products which are liked by them. The cookie data features added to the eCommerce websites help to keep a check on the websites visited by the customer and get to know their likes or dislikes. This tool of personalization is very important for eCommerce websites as it helps to form a special bond with the customers.
7. FAQ
FAQS or frequently asked questions is a separate feature that must be added to the eCommerce websites to enhance customer service. You can make sure that your customer has the minimum number of doubts since you will already answer the most common questions on the website itself. This must be kept in mind if you want to hire Magento developers as well.
8. Security Features
An eCommerce platform can be a potential target for scammers and cybercriminals. Thus, a secure eCommerce platform is a must-have for all the sellers. Here, a lot of personal information is stored. Along with this, there are a lot of online transactions involved. To keep these data safe, there are eCommerce security feature options available like:
SSL
Firewall
Two-factor authentication
Privacy policy.
Final Words
Ecommerce websites are different from other websites because they have to attract customers to their websites. There are tools like Pay per Click that can be used by e-commerce websites to attract clients. At the same time, any organization can also try to hire Magento developers to get all the above-mentioned features in the eCommerce website. The work of an eCommerce website is to attract clients so that the organization gains revenue from the online platform. The tools must be used very carefully to ensure that you attract only the target customers to your page. Non-purchasing traffic will never be the desire of any eCommerce platform.
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