BOSTON - March 11, 2021 - As switches go, there are few as intriguing as Knobull's "Easy Switch" — a bright futuristic controller that is being featured in a series of social media campaigns.
The promotions may become so popular that the Company could actually offer symbolic versions of the Easy Switch this year. The iconic symbol, featured in postings, possesses magical qualities that allow the user to sorcerously solve their (usually student-related) issues with the flip of a switch.
Lynn Bentley, President of Knobull announced, "Outside of the metafictional context of the promotions, the idea of a magical aqua colored controller that you can press to solve an academic issue, is one that resonates with the entire concept of software design.
The real-world Easy Switch is just a eye appealing symbol but nearly every learning tool that exists is born out of the same ethos as the more magical version from the presentations: it's a physical object that's designed for users to press, push, switch, or spin in order to solve a specific research issue or accomplish a learning task."
The Easy Switch imagines a world in which our controllers have been elevated to an even higher plane. One where the things that they can do or the issues they can alleviate aren't bounded by petty things like electricity, programming, or the laws of physics. One where no problem is too big or complicated that it can't be solved with a single flip of a switch.
Other futurists go further, like the creation of a powerful tool that allows the once-useless controller to be hooked up to a computer or custom smartphone setup. And with that kind of hardware and some programming chops, the sky's the limit for what you can have your Easy Switch do, like super charge your phone, outperform a Google search, or even find perfect academic resources.
Bentley concluded, "It's still not quite the level of literal magic that we promise in our creations, but after several months, the converging forces of a marketing campaign, turned into an academic resource, turned into a DIY tool have come full circle: an infinitely programmable controller that can, in theory, do almost anything with just a tap. And really, what else could you ask for from a switch beyond that?"
