LONG BRANCH, N.J. - Feb. 23, 2021 - New year, new plant-based menu options, same Rook Coffee that everyone knows and loves. Looking for an extra kick to help start off the new year strong? Rook Coffee is excited to announce that they are now offering superfood creamers, which can be paired with any of their hot coffees. Superfood boosts are delicious plant-based creamers, with a subtle hint of coconut. This marks the first time Rook Coffee has offered an unsweetened plant-based milk alternative product on their menu.
The creamer options are made from a blend of real, whole-food ingredients, including coconut milk powder, organic extra virgin coconut oil and Aquamin™. They naturally contain a full range of MCTs and are offered in two flavors: Unsweetened and Tumeric. Both varieties are vegan, dairy free, gluten free, non GMO, soy free, Paleo & Keto friendly. The turmeric variety offers sweet and spicy notes of turmeric, with a touch of added coconut sugar.
What are MCTs?
MCTs are Medium-Chain Triglycerides or medium chain fatty acids and are more efficiently used as fuel and minimally stored as fat
Coconut naturally contains the full range of MCT compounds
Studies show that MCTs are easier to digest and more rapidly absorbed than Long Chain Triglycerides, making them a preferred choice for those looking for an efficient energy source
What is Aquamin™?
Aquamin™ is a calcified red marine sea algae that is harvested from the North Atlantic sea bed off the coast of Iceland and is a natural source of calcium and magnesium, as well as 72 trace minerals
"We've increasingly heard a number of requests for an unsweetened, plant-based milk alternative and after an extensive search, we've met our match," said Marc Hindman, Rook Coffee's Director of Brand Strategy. "Our customers are craving health-conscious options and we've heard them loud and clear. We're excited for everyone to try a boost with their favorite Rook hot coffee."
Superfood boosts launched on Wednesday, January 13 at all Rook Coffee retail locations, and can be paired with any hot coffee by the cup.
###
About Rook Coffee When childhood friends Holly and Shawn stepped away from their big city careers and started Rook Coffee in 2010, they wanted to make their customers feel special. From its humble beginning in a 300-square-foot shack, the company has offered the highest quality coffees paired with over-the-top customer service. At Rook, damn good coffee and happiness go hand in hand. To learn more and visit Rook's online retail business, head to: www.rookcoffee.com.
Contact
Hayley Susino
