Why is Website Important for E-commerce and Digital Marketing?

You are well aware of the significance of a good quality website if you are already in the Internet market, promoting your business. A website is a collection of web pages that are for a single person or a company under a single domain name. For certain hours for services, your online shop, a website can be made available; however, your presence will be 24/7 on the net. In addition, you can provide your physical store on your website with maps.

If you are already in the Internet Market, promoting your business, you are well aware of the importance of a good quality website. A website is a collection of webpages, which are under a single domain name for a single person or a company. Your online shop, a website can be made available for certain hours for services; however, your presence will be on the net 24/7. Moreover, you can provide maps to your physical shop on your website.

History and Present Status
Website(WWW) was created in1990 by British CERN Physicist, Tim-Berners-Lee, who published the first-ever website. Later on 30 April 1993, CERN announced that the World Wide Web would be free to the public. Introduction of FTP and Gopher Protocols aided users in retrieving files from servers. Later, HTTP protocol took over as the World Wide Web started using it for viewing website content on the internet.

At present, more than 1 billion websites are on the Internet. But every second, the number increases.

Why do you need websites for E-commerce?
You can connect with your audience or consumers through your website. Reverting to these questions will help your business grow gradually and strongly.
While communicating with your audience, you can deliver your brand’s values to your audience.
In B2B business, prospect clients or companies search on Google to make a good impression on them; your website’s appearance and quality will matter.
A beautifully crafted, simple website allows customers to have easy purchases online.
The services or products related to your business can be well-described on your website. This will give you instant brand credibility.
Why do you need a website for Digital Marketing?
Keeping your social media pages fresh, trendy, and appealing will get you greater attention from the audience. Posting your website link on social media increases the possibility of click-through to your website. Thus, your website’s visitors increase, increasing the organic traffic.
To get a better ranking on SEO, your written content must be well-managed and well-written. Blogs, articles, reviews, news and many more make up content for content marketing. A website serves as a shelter for these contents to stay.
How should your website look?
As mentioned above, a good website can bring you large organic traffic, so what actually makes a website attractive? Here are the following qualities considered to be inherited by a Great website.

Your website should be responsive and function well on desktop devices, mobile devices, smartphones or tablets
Your website's design must be attractive and easy to use.
Your website must have unique, informative, and entertaining content.
Your website loading time should be fast.
Your website should have Call-To-Action to build an email list.
Your website must ensure proper security measures for safety against hackers.
Thus, you should pay attention to the details of your websites and ask the team to optimize websites for the search engines. There are many digital agencies offering web design services that can help your websites perform better. So get help from them and ease your online marketing in Nepaljourney.

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