ANN ARBOR, Mich. - Dec. 28, 2020 - Internet marketing company Michigan SEO Group recommends authenticity as a marketing strategy to foster connections with potential customers.
Having an online presence is critical for marketing your company, especially now. An effective website and social media can put your product or service in front of more customers than ever, if done right.
Studies show that the decision to buy a service or product comes down to emotion, to feeling a connection. Small businesses that emulate big box stores in their branding are missing out on a valuable opportunity to connect with like-minded customers. Customers want authenticity. Authenticity in branding, marketing, and company communications means sharing what makes your company unique.
MSG knows that when the focus is on the dollars and not the connection, authenticity suffers. As do sales. Put simply: putting more "self," and less "professional" into branding – showing the people and values behind the label – is the first step in connecting with customers.
An authentic company with an authentic message
MSG knows your company is unique and deserves something more authentic than the "big box" treatment. Today's consumers respect values – they don't fall for empty promises or superficial experiences. They also don't buy from companies they don't trust. We help build trust in your brand through personalized websites, expert SEO, and content that shares who you are.
Contact Michigan SEO Group at 734-619-0736, or visit their website at: https://www.michiganseogroup.com/
