The smartphone industry is booming all around the world with these little devices becoming the absolute most important item in everyone's lives. Now, new smartphone releases are created every year from different brands that compete to bring new features and take the handheld device capabilities to new heights.

With the rush and attention all focused on new mobile phones and opportunities that can be generated from them, an important aspect was greatly overlooked by most of the market, refurbished phones!

In this post, we're taking a look at a London-based entrepreneur who saw the opportunity in the refurbished smartphone market before most of the investors in this sector and made impressive results in generating great profit as well as growing the community by offering new and additional options for customers who needed this middle ground.

Meet Ishaan Seth and the brand he created: QwikFone

Ishaan Seth lives in London and he represents everything that makes a successful entrepreneur; he sees where the market flow is going and goes there before anyone else. His first venture was a mobile spare parts supply business that provided mobile repair businesses with their needs of tools and replacement parts.

While this, on its own, may seem like a great opportunity that could sustain the brand for years, as a true entrepreneur, Seth knew that expanding his business and growing is the only way for sustainability.

The next step came when QwikFone started to invest the knowledge, connections, and experience that was generated from its original space parts business into a new business line: the mobile phones repair center.

After a few more years, both of these business lines seemed to get oversaturated and their role as the cash cow for QwikFone was no longer as potent as it was 10 years ago. This is why it was time to sense the market's new direction and hop on that ship before anyone else. It was the time for refurbished mobile phones to join the QwikFone business family!

QwikFone redefines refurbished smartphone in the UK's market

When Ishaan Seth entered the space of refurbished phones, this sector of the market did not have the best image as most consumers dismissed the notion of refurbished products as they were viewed as a lesser quality which made most retailer, in turn, dismiss the idea as low priority items.

Seth, who had a perfect sense of where the mobile services market was heading, found a rich opportunity in refurbished mobile phones, and he was right!

94% of consumers bought refurbished products in the last 3 years!

According to studies, the refurbished market for electronics is estimated by almost ten billion dollars and it is still growing fast! As customers are now starting to realize that refurbished products, including smartphones and laptops, don't mean damaged or defective products, refurbishing businesses, such as Seth's QwikFone refurbished mobiles, are getting an incredible chance to provide like-new devices at affordable prices and competitive terms for their deals.

Of course, now, that more and more retailers are noticing the importance of the refurbished sector in the mobile phone market, QwikFone had to standout among the crowd to keep its leading position. With Seth's business savvy, the brand continues to grow in its market and is becoming one of the top refurbished phones brands in the UK thanks to a precise plan that QwikFone follows to give its products the edge when compared to other smartphone refurbished retailers.

Step 1: Take matters into your hands!
When looking at the refurbished smartphone market, you'll find that most sellers are merely that: sellers.

This means that they are only retailers who have nothing to do with the refurbishment process itself.

While this, in itself is not a disadvantage for the retailer, it would definitely add value if there was some technical experience there, especially when it comes to providing support in the form of repair and other details of the warranty policy that the seller is offering.

With QwikFone, Seth follows a strict policy of In-house refurbishment thanks to his business's spare parts and repair experience. This sets QwikFone apart from the competition who are mostly just retailers with no control over the refurbishment process.

Step 2: Provide proof of quality!
As mentioned earlier, refurbished phones do not have the best reputation when it comes to condition and quality. This is why it is the seller responsibility to prove that their brand's refurbished products are as good as new.

This responsibility becomes more of a challenge when the product is available via an online store as the case with QwikFone's refurbished electronics. Yet, QwikFone has found the perfect combination to prove their high quality by combining a CheckMEND report for each device, a year-long warranty policy, and the classic ultimate assurance in the world of online shopping: money-back guarantee.

So, for QwikFone's customers, there is absolutely no risk in ordering a smartphone refurbished from the website just to try it out as long as they know that the money will be returned in full!

Step 3: Cut down the costs!
The main point behind most customers buying and willing to buy refurbished products is the customers' desire to try new expensive electronic devices without having to pay the full price. So, in other words, saving money is the first and main goal behind the refurbished products market growth.

QwikFone used this point to satisfy its customers' desires further and provide more opportunities to save even more money. This support is represented in two points:

Free shipping and free accessories.

The standard QwikFone refurbished phone deal comes with a default option for next-day shipping for free and, more importantly, all of the phone's accessories included in the phone box for free as well.

To maintain QwikFone's image as the top-quality refurbished seller in the market, Seth made sure that even the free stuff like shipping and accessories must be of premium quality to provide the user with a full experience of nothing but high quality.

Step 4: Make payments easier!

To make things even easier for QwikFone's customer, the company enables customers to pay for their refurbished products in monthly instalments, which is quite rare in the refurbished market as refurbished products usually require an upfront payment with most of the other sellers.

By partnering with Klarna, a Swedish financing and payment service that allows interest-free 3-month instalments, as well as accepting PayPal credit, which, in the UK, offers a similar deal to Klarna's. Buyers can get more expensive products and pay monthly without any interest and, therefore, without any increase in the product's final price as refurbished.